Marketing Executive CRM

Recruiter
PERFORM Media Services
Location
United Kingdom
Posted
29 Sep 2017
Closes
03 Nov 2017
Contract Type
Permanent
Hours
Full Time
Department: DAZN

Internal Job Title: CRM Executive

Reports To (title): Head of Retention

Career Level: CL2

Location: Hammersmith

Hours of Work: 37.5 hours, Monday - Friday

Line Management Responsibility: No


WHAT’S YOUR NEW ROLE ABOUT?

As CRM Executive within our busy marketing function, a key part of your role will be to help deliver our customer communications strategy. As a passionate sports fan with an intuitive understanding of customer experience, you’ll harness your depth of knowledge in digital & mobile CRM to create game-changing CRM initiatives that strengthen our relationship with our customers.

You will ideally have experience of working with agencies and will have run successful initiatives for a major brand or sports property either in-house or at an agency.

Regrettably, we are unable to provide sponsorship for this role so you must be eligible to work in the UK.

WHAT WILL YOU DO IN YOUR NEW ROLE? % of role

Copywriting for automated, regular and ad hoc email marketing campaigns including: welcome, churn, retention, upgrade, acquisition and newsletter emails.20

Creation of customer surveys and preference capture methods to develop a deeper understanding of our customers and identify new areas of opportunity.20

Increase engagement score for users by understanding and improving customer experience.20

Reporting on CRM activity and subscription lifecycle. 15

Check and proofreading of marketing material and campaign material.15

Work with CRM manager and editorial team to ensure content is engaging customers Analyse performance of email with metrics around opens, clicks, conversions.10

DO YOU HAVE THESE ESSENTIALS? (SKILL LEVEL OUT OF 4)

Sports enthusiast with a flair for copy writing. 4

Experience in email / mobile campaign management, analytics, & optimisation. 4

Proven track record of building strategy and planning for CRM programs. 3

Proven experience developing multi-channel marketing plans with quantifiable impact. 3

DO YOU HAVE THESE DESIRABLES?

2+ years marketing experience (some dedicated CRM role)

Experience with subscription-based products

Great sports knowledge

Proficiency with HTML & CSS

Experience working in an international environment / global organisation.

THESE ARE THE DAZN COMPETENCIES YOU’LL NEED TO SUCCEED IN YOUR ROLE….

Customer Orientation - Building and maintaining external and internal customer satisfaction.

Creativity & Innovation - Impactful innovation, break boundaries in our approach, media firsts, technology firsts, creative firsts, create campaigns that wow consumers and get the industry talking.

Drive & Energy - Self–motivated and driven to succeed, focused on results and passionate about the job.

Teamwork & Collaboration - Working collaboratively with a group of people in order to accomplish a task or achieve a goal.

Planning & Organising - Ability to set priorities, goals and time tables to achieve maximum productivity.

Flexibility & Adaptability - Ability to adapt to changing business needs, cultures, conditions and work responsibilities.

IF YOU HAVEN’T YET GOT A FEEL FOR THE CULTURE AT DAZN, THEN READ ON…

DAZN is a live sports streaming service that allows fans to watch their sport, their way, live or on-demand. With access to the world’s best sports, fans can watch their favourite teams, leagues and players anytime, anywhere, for one simple, affordable price and with no long-term contract. DAZN has over 8,000 live events a year and features the widest array of live sports ever offered on one TV service. DAZN can play, pause and rewind anytime with no commercial interruptions and no long-term commitments.

We have a strong team with experts from Netflix, Amazon Video, BBC iPlayer, YouView and Now TV. We’re launching into new global markets every year.

DAZN is currently available in Canada, Germany, Austria, Switzerland and Japan on most connected devices including Smart TVs, smartphones, tablets and games consoles. DAZN is a part of Perform, a leading global sports media group. Check out DAZN here.

BENEFITS

You’ll receive 25 days’ annual leave (increasing by 3 days after 3 years), Single cover Aviva Private medical insurance*, Life Assurance (4x annual salary), matching pension contributions up to 5%, Travel Loan, Cycle to Work Scheme*, Childcare Voucher Scheme*, and more.

And there’s more…… you’ll have access to the Perform/DAZN online learning portal (MindTools) and be part of our Career Deal, which aims to support your continued professional development. We also have a structured management development programme and a financially rewarding Refer a Friend scheme. If you fancy a move abroad; Perform are currently seeking the best talent in the world.

*Please Note - some of these benefits will be available to you upon successful completion of your probation.

Find out more about what we do at http://media.dazn.com and www.performgroup.com


This job was originally posted as www.totaljobs.com/job/75749316