Digital Marketing Executive

Michael Page Digital
£28k - £30k pa
05 Oct 2017
02 Nov 2017
Contract Type
Full Time
The Digital Marketing Executive will be required to support with the acquisition of quality sales leads from online campaigns. Create and manage from end to end all online material against brand guidelines to encourage customer engagement and interaction through execution of digital campaigns. Client Details My client is a large B2B organisation based in Hatfield, Hertfordshire. Description The Digital Marketing Executive will have the following Key Responsibilities - Plan, develop and execute regional online communications that support the company's strategic goal - Integrate digital initiatives within development plans and regional campaigns to support quality sales lead acquisition against agreed KPIs - Champion digital in the region, and collaborate with other regional digital leads to share best practice and new ways of working to stay abreast of the latest technologies - Understand and proactively plan the best use of online media space (owned and paid for). Work with third party media buyers to drive efficiency's and optimise media plans - Review monthly PPC keywords and ensure the most relevant words are being used for each development, in conjunction with the Executives - Produce local area copy for use in Search Engine Optimisation as directed by the Digital Manager - Work with third party designers and in-house Graphics Designer to develop creative assets for online channel use - Create and administer E-CRM campaigns in conjunction with fellow team members, with appropriate reporting to the Digital Manager Profile The ideal Digital Marketing Executive will have the following Knowledge & Experience - A demonstrable experience of managing social media channels, website content management systems and online monitoring tools - A sound understanding of multi-channel content planning, creation and delivery - Proven track record of collaborative working - An ability to multi-task and deliver to deadlines efficiently Skills & Competencies - Proven project management skills - Writing blogs and newsletter articles for email and social distribution - Strong commercial acumen - This position demands precision and accuracy and regular deadlines have to be met. The completion of projects within defined programmes and budgets is essential. Job Offer A salary circa £30,000 DOE plus excellent benefits package.
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