CRM & Database Manager

Blue Legal
Up to £50,000 per annum
05 Oct 2017
02 Nov 2017
Contract Type
Full Time
The Company: A professional service firm based in Tunbridge Wells is currently recruiting for a CRM Manager to join their marketing and business development team. This role will be responsible for ensuring delivery of maximum value from, and appropriate input to, the firm’s investment in systems to support and drive business development and marketing activities.
The Responsibilities:
  • Overall responsibility to ensure the firm’s CRM and related marketing systems provide the best tools for marketing and BD use.
  • Overall responsibility for data integrity and currency within the firm’s CRM, and other marketing systems.
  • Project management of any system updates, or system changes from a data and business use perspective, assisting with design and implementing of testing programmes.
  • Provision of training and coaching on best practice from a marketing and BD perspective and in conjunction with the IT and learning & development teams.
  • Responsible for ensuring active archiving and deletion in line with the firm’s data retention policy or specific requirements associated with bought-in data.
  • Proactively keeps up to date with system enhancements, new developments, alternative solutions and assuring the firm’s marketing systems remain at the forefront of capability.
  • Designs and produces data analysis proactively and in response to requirements.
  • Customises reports and dashboards for BD or marketing use.
  • Close liaison with the Communications Manager and Digital Marketing Executive on web development.

The Candidate:
  • Experience within a professional services firm
  • Minimum of 5 years working in a marketing role with the responsibility of managing the firms CRM system. Ideally with experience understanding multiple CRM systems
  • Preferably a graduate with a marketing or business development qualification.
  • Experience of supervising a team and managing several workloads.

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