Personalisation Manager

Mackenzie Jones Hr Limited
04 Oct 2017
02 Nov 2017
Contract Type
Full Time
The organisation Are you a CRM specialist with experience of working in a busy and fast paced environment? An exciting role has become available for a passionate Personalisation Manager, to join the CRM & Customer Insights team of a dynamic consumer business on the South Coast. This role provides a huge opportunity to have a huge impact in a short amount of time. The Role The Personalisation Manager will work closely with cross-functional teams to use existing customer data in order to execute campaigns using these insights and build the capability to deliver personalisation across all channels and touch points. Responsibilities will include: - Act as product owner for personalisation across all channels for the business - Work with Data and Engineering teams to ensure the right data platform is built for personalisation - Work with Data and Engineering teams to ensure this data platform is made available to all channels - Work with Digital Marketing and Customer Experience teams to ensure data is leveraged to produce relevant and engaging customer messages and experiences - Own the business' CRM roadmap - Own the CRM optimisation process from end to end The candidate You will require the following skills and experience: - Experience of using Big Data platforms and Machine Learning to create data driven segments and prediction models - Ecommerce CRM experience within the retail sector, working with large volumes of customer numbers - Solid understanding of digital marketing channels - Experience using customer segmentation to deliver successful marketing campaigns - Strong analytical and quantitative skills, ability to use data to develop and measure marketing campaigns - Ability to prioritise workload and meet deadlines in a fast-paced environment - Experience in multivariate testing processes and providers (e.g. Qubit, Maxymiser) is desirable - Understanding of how prediction algorithms can be used in CRM is also desirable
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