Marketing Communications Manager

Recruiter
Macildowie Associates Ltd
Location
Burton-on-Trent
Salary
£35000.00 - £45000.00 pa
Posted
04 Oct 2017
Closes
02 Nov 2017
Contract Type
Permanent
Hours
Full Time
The Opportunity Macildowie Marketing are currently recruiting for an experienced Marketing Communications Manager to join a leading Burton on Trent based Construction company with an impressive product portfolio. The Marketing Communications Manager will be responsible for planning, implementing and evaluating marketing communications across a number of multi product campaigns to generate valuable sales leads and support the overall company strategy. Key Responsibilities -Plan and implement the product communication plan to align with the company's strategic objectives and brand ambition -Deliver effective and segmented marketing campaigns to increase awareness & reach to generate sales leads & goal conversion -Develop new and creative communication strategies, incorporating customer journey mapping, analysing touch points with the organisation to maximise commercial opportunities -Develop incentive programmes and implement tracking  and reporting to measure effectiveness -Implementation of a successful content marketing strategy to support a range of elements including digital, media and direct marketing -Developing clear and compelling product value propositions for each decision making group -Work closely with the Marketing team, Customer Services, Technical and External Sales to deliver effective internal and external communications -Management of agencies and the internal approval process to ensure timely delivery of projects, within budget -Ability to support and in some cases lead departmental, company or regional projects -Ensure communications are in line with the Company brand guidelines, values and ambition, with a focus on providing real value to our customers Key Requirements -Relevant degree and / or CIM related discipline or the equivalent relevant experience -5 years relevant Marketing Communications experience -Possess strong analytical capability and marketing knowledge in formulating effective product campaign strategies -Knowledge of database marketing strategies / segmentation and digital -An understanding of the importance of sales and customer relationships -Strong project management skills, analytical skill, excellent written and verbal communication Macildowie is a specialist recruitment consultancy with a rich history of enhancing the careers of professionals across the Midlands and the Northern Home Counties. We have an unrivalled understanding of the local market place and recruit for the majority of the regions premier employers. To search for all of our live jobs please visit us at ******************.
This job was originally posted as www.jobsite.co.uk/job/959255703