Marketing Manager

RH Technology
Covent Garden
£45k - £50k pa + bonus
04 Oct 2017
02 Nov 2017
Contract Type
Full Time
Marketing Manager - Property - West End - £45-50,000 The Role How do you fancy working in a creative and rewarding environment? Do you want to work with a team that will enhance your career and ensure your personal development is a priority? Then this is the role for you. RH Creative are currently partnering with a fresh thinking property business to recruit for a Marketing Manager, based in their luxury Mayfair offices. Reporting to the Marketing Director with a dotted line to the COO you will be responsible for a variety of areas, these will include; Marketing Strategy - Devise and implement the B2C marketing & PR strategy for the brand alongside the Marketing Director. - Support the B2B Marketing Director with pitches and presentations to key clients. - Set and manage the central marketing budget to help support overall business objectives. - Be creative and innovative; ensuring we are one step ahead of the competition for marketing approaches, systems and initiatives. Online Marketing - Work with the Digital Agency to develop the brand website. - Manage the on-going digital and SEO strategy to ensure maximum exposure for the brand. - Evaluate the requirement and manage the build of an App to add value to the customer experience. - Ensure the website is updated as required to reflect any changes due to availability, calls to action, show flat opening hours and staff changes. - Manage relationships with all Third Party websites and provide statistics on their return on investment. - Devise and manage the Social Media strategy for the brand and local schemes. Local Marketing Plans - Produce annual marketing budgets for each scheme and ensure that all marketing activity is carried out within budget. - Develop a marketing plan template to be used at all schemes, detailing all marketing activities to achieve full occupancy at each location. - Ensure that all marketing activity is carried out as per the marketing plan, working with the design, print and digital agencies to produce campaigns within brand guidelines. - Monitor lettings performance against KPIs and advise and support the Operations Team on actions to drive bookings. New Schemes Marketing Strategy - Develop a specific Marketing strategy for new schemes currently under construction. - Create a Marketing Signage strategy and develop a suite of signage options for future schemes - Advise the Operations Team on optimum sales approaches and incentives to drive off plan bookings and raise awareness schemes in new locations General Marketing Activity - Co-ordinate the production and distribution of marketing collateral and promotional items for each scheme. - Monitor the Site Team's use of Social Media and the CRM system and conversion of enquiries into lettings. Report any deficiencies to the Operations Managers. - Support the operations team with undertaking mystery shopping exercises and surveys, providing analysis and feedback for any areas of improvement on general service delivery, sales performance and customer service. - Monitor competitor marketing activities in the Build to Rent and wider housing market. Client Relationships - Liaise regularly with high level corporate clients, providing updates on lettings performance and marketing activity, making recommendations on overall marketing strategy and tactical activity as and when required. - Contribute to business proposals and participate in presentations and pitches to win new business Your Profile To be successful in this role you will have: - Have a minimum of 4 years' experience in a busy, varied marketing role managing several projects at once and confident at prioritising workload - Come from a property background - Have experience in CMS systems (e.g Wordpress) and Social Media Management (e.g Buffer) - Be both strategic yet tactical and be strong in digital as well as traditional marketing methods. - The Company My client are a forward thinking and dynamic property business taking their market by storm. This role is located in their flash offices in Mayfair, but with a cool and laid back environment. Salary & Benefits The salary on offer for this Marketing Manager position is £45-50,000 plus brilliant benefits. This roles true benefit is the career enhancement and personal development. Robert Half Ltd acts as an employment business for temporary positions and an employment agency for permanent positions. Robert Half is committed to equal opportunity and diversity. Suitable candidates with equivalent qualifications and more or less experience can apply.
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