Digital Marketing Analyst

29 Sep 2017
02 Nov 2017
Contract Type
Full Time
Would you like to work for the Which Retailer of the Year 2016 and 2017?

Toolstation is one of Britain's fastest growing suppliers of tools, accessories and building supplies to the trade, home improvers and self-builders. With a multi-channel offering, Toolstation customers can buy online, through a dedicated UK call centre, via a mobile website or at one of 280 branches across the UK. Toolstation are currently opening 3-4 branches a month.

We are currently looking for a Digital Marketing Analyst to join our busy Digital Marketing department based in Head Office, Bridgwater.
The successful candidate will provide analytics data and actionable reports to the Digital Marketing team and Ecommerce Merchandising Assistant to identify trends and behaviours that can be managed and optimised for each marketing channel and assist with the development of a testing cycle and roadmap for

* Produce dynamic reporting suite measuring campaign performance and consumer behaviour.
* Develop and produce reports on overall website and Digital Marketing performance KPI's to share with our Ecommerce
Merchandising Assistant, Digital Marketing Manager and wider business.
* Develop and produce conversion funnel reporting suite and drop out analysis by channel and segment
* Provide insight and recommendations for areas of opportunity and improvement across all digital channels and
* Identify patterns and trends of consumer behaviour on that will inform decisions for the Digital
Marketing Manager and the MVT cycle regarding site content, structure and merchandising.
* Provide ad hoc reporting to the Digital Marketing team and Ecommerce Merchandising Assistant.
* Provide clear analysis and future recommendations of promotional campaigns to run on
* Produce test options working with Monetate and our IT department to build into an overall test roadmap and report on

The ideal candidate will have advanced knowledge of Microsoft Excel, Microsoft Access & Google Analytics. Strong mathematic and data analysis skills are essential. You must also be well organised, commercially aware and customer focused. Experience within the companies sector of building supplies is not essential but retail experience is preferable. Assistance with general digital marketing tasks will also be required from time to time.

This role will be a 40 hour full time position based in our Head Office in Bridgwater.

As part of the Travis Perkins group plc, Toolstation are able to offer great benefits to our employees; including colleague pension, competitive rates of pay, discount on products across the Travis Perkins Group, company share save schemes and more!
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