CRM Executive - JD Sports

30 Sep 2017
03 Nov 2017
Contract Type
Full Time

Responsible to : Premium Fashion Traffic Lead
Department: Multi Channel
Location: Bury
Hours: 40 hours per week

Role Overview : The purpose of this job is to managing the customer database and CRM activity including email activity, customer surveys, research and customer loyalty.

Key Duties/Responsibilities:

*Deploying and managing email campaigns including standard sends/automated sends/trigger sends

*Managing the customer database, ensuring that it is cleansed and that we are protecting our deliverability reputation by targeting customers effectively.

* You will understand the customer lifecycle, implement test and learn in order to optimise communications across all channels, email, SMS, print, social and outbound.

*Defining and implementing segmented and promotional email communication plans including lifecycle programmes and behavioural targeting.

*Implementing measures to reactivate lapsed and dormant customers plus recommending plans for divesting old data.

*Working with the multichannel, buying and merchandising teams to plan promotional email campaigns promoting key product areas and brand messages.

*Continued analysis and measurement of email performance and benchmarking against competitors and other leading retailers for best practice.

*Continuously analysing and reporting site and content performance and recommending improvements and developments.

*Develop a full email testing plan to test email content, subject lines, send times and any other tests we wish to conduct.

*Manage 3rd party review services including Feefo, Trust Pilot & Bazaar voice.

*Manage the monthly direct mail segments which we use to post out to customers, working with the marketing team & merchandising team to define content.

*Support the loyalty team by providing invaluable segmentation analysis & the day to day running of the loyalty scheme

*Conduct a monthly NPS survey & strive to achieve a higher score each month.

*As part of the Multi-Channel team, setting a great example to all colleagues of the business.

Skills/Experience/Knowledge needed:

*Experience of CRM programs is essential
*University graduate or equivalent marketing qualification is advantageous.
*Strong organisational skills and a good multi-tasker is essential

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