CRM & Loyalty Manager

30 Sep 2017
03 Nov 2017
Contract Type
Full Time

Customers are at the heart of the business. Make sure they stay there.

We love the North. It’s a vibrant, thriving place where there’s more happening than ever before. To connect communities, people and cities, we will transform the TransPennine Express franchise. It will offer faster, easier journeys and a step change in rail services: an InterCity of the North, if you will. With over £500m earmarked for investment (for instance, more seats and shiny new high-tech trains), we’re all set to take the North further, expanding links and the economy. There’s just one thing missing – you.

As a Customer Relationship Management (CRM) & Loyalty Manager, you’ll help us win and keep customers through a range of digital media channels. You’ll plan suitable strategies and then put them into action. That means generating ideas, preparing proposals and then overseeing production. It’s a chance to work closely with customer experience and commercial teams as well as external suppliers. Together, you’ll create CRM and Loyalty plans for the entire customer lifecycle.

You’ve worked in direct and digital marketing before. So you know all about CRM principles and platforms, loyalty schemes, brand identity and digital tracking tools. You got plenty of experience in customer acquisition, re-engagement and retention too, plus a degree (or equivalent) in a relevant subject – perhaps Marketing. Now you’re ready to use your expertise in a business where it will count. Organised and articulate, you’ll be good with people and great in a team – a natural when it comes to collaboration.

To say thank you for all your hard work, we offer competitive salaries and some great rewards. There’s a final salary pension scheme, discretionary bonus scheme and big savings on rail travel: free TransPennine Express journeys for you and free leisure journeys for your family. You and your family can also get discounts with other train operating companies. Your job comes with plenty of holiday as well as all kinds of benefits: childcare vouchers, discounts and even a Cycle to Work scheme.

Help take the north further.

This job was originally posted as