Marketing Manager

Broadbean Technology Ltd
25 Sep 2017
03 Nov 2017
Contract Type
Full Time
Job name: Marketing Manager - Accommodation & High Street Reports to: Marketing Controller Division: Sky Business Base location: Osterley We're part of Europe's leading entertainment and communications business. With over 22 million customers across five countries, we make life easier by entertaining and connecting people. It's a genuine team effort. That's why we want talented people, like you, to join us and help make the future happen. Sky Business is the business-to-business division of Sky, Europe's leading entertainment company. Sky Business provides commercial customers in the UK and Ireland with comprehensive multichannel television and wifi services across a wide variety of businesses. These include hotels, pubs, sports clubs, bookmakers, offices, gyms, shops, care homes, serviced apartments, golf clubs and oil rigs. The perks As a valued employee of Sky, you'll benefit from a free Sky Q premium package (one off payment required for installation), an excellent pension scheme and private health care. Plus, there's a range of other benefits to help you make valuable tax and national insurance savings too. The Role Working with key stakeholders, the Marketing Manager is responsible for the planning, delivery and ongoing maximisation of marketing campaigns and activities for Accommodation and High Street, all of which must support wider Sky Business targets for new customer acquisition and existing customer retention. Your Key Responsibilities Manage the development and delivery of marketing campaigns and activities that drive new customer acquisition in the sectors. Maximise existing routes to market and find new and innovative ways to promote the value and drive upgrades to Sky TV & WiFi Products and Pay Per View Events Manage and deliver industry events and trade shows to drive new acquisition across the sectors. Work closely with our Sales team, providing marketing collateral and support tools, as well as ensuring marketing and sales teams are aligned on proposition hierarchy and key sales objectives. Manage and nurture third party relationships with key marketing partners to promote the value of Sky in order to drive new customer acquisition and existing customer retention for Sky Business. Work closely with Creative/Marketing Agencies to ensure the ongoing delivery of creative ideas that work effectively TTL. Work closely with these agencies to ensure consistency across all routes to market. Manage the development and delivery of specific retention marketing campaigns and activities that help to show our customers the ongoing value of a Sky subscription and help to reduce churn. Monitor the effectiveness of all campaigns and activities to ensure delivery on budget, providing regular marketing performance reporting, ongoing recommendations and full campaign analysis to key stakeholders. Develop and maintain strong working relationships with all parties that will influence Sky Business marketing performance such as internal departments and with external suppliers. Your Skills Demonstrable experience leading direct marketing activity across a number of offline & online channels, from strategy development through to execution. A strong understanding and a passion for sport, including strong knowledge of the UK sporting calendar and the sports available on Sky. Comfortable & experienced managing large budgets with complete autonomy. A proficient knowledge of Marketing focused KPI's i.e. YoY growth, CPA & CPL etc with demonstrable experience and skills in delivering regular reporting and analysis against set KPI's. Proven track record of developing & utilising offer toolkits, retention strategies, sales support tools and commercially sound business cases. Experienced in delivering direct response print media plans and measuring their performance. Able to manage and influence internal and external stakeholders across a number of different levels. Experienced in managing delivery of industry events and trade shows, from planning through to delivery including budgetary management. If you're ready to work in a dynamic environment alongside talented people who take pride in delivering great results, apply today Happy to talk flexible working It's our people that make Sky Europe's leading entertainment company. That's why we work hard to be an inclusive employer, so everyone at Sky can be their best. If you are successful in your application for this role, your appointment will be subject to receiving a positive outcome from your Criminal Record Check. Believe in better
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