Senior Marketing Executive

Reed Business Information Limited
Sutton Green
25 Sep 2017
03 Nov 2017
Contract Type
Full Time
Senior Marketing Executive - XpertHR a division of FTSE 100 company Reed Business Information, Sutton XpertHR is a market-leading online HR resource, providing a comprehensive and accurate source of employment law, good practice and benchmarking information to HR professionals. Working at RBI is dynamic, exciting and challenging. We have a can-do culture (being a big company with market leading brands), but maintain a small company approach to success. We're a very friendly and rapidly expanding marketing team at the heart of the business. We work collaboratively, giving you great opportunities to develop your skills within marketing and other valuable expertise in a dynamic and competitive B2B environment. We have a rare opportunity for an impressive Senior Marketing Executive to join our global marketing team, responsible for delivering the prospect nurture strategy for XpertHR in the UK and US. As such you will be a talented marketing professional with an aptitude and passion for the ever evolving digital marketing landscape, who can demonstrate impressive communication skills. This role is full time and based in Sutton with occasional need to work from our Holborn office and opportunity to travel to the US office in New York. Your key responsibilities will be to: Define, own and execute UK and US nurture experience across the prospect lifecycle; utilising a multichannel approach with marketing automation at the heart. This will include but not limited to: email, social, onsite personalisation, remarketing and PPC Manage marketing automation programs and campaigns as an extension of our successful acquisition strategy Own and have a full understanding of the 'health' of the programs including data flow, optimising prospect journeys and increasing velocity as a direct result of ongoing analysis and output Understand, manage and refine the lead scoring matrix to ensure 'sales-ready' leads are created Implement account based marketing across the business to drive greater revenue and opportunity from large organisations Coordinate the marketing operations team to ensure timely delivery on business objectives Work closely with the wider marketing team, sales team and award winning editorial team Brief and manage media and creative agencies on specific marketing campaigns Track and report on nurture successes and challenges, identifying actionable insights and trends to drive growth Use campaign results to evaluate ROI, optimise campaigns and formulate future plans The successful candidate will need to quickly: Execute and deliver: An enhanced multichannel nurture strategy Drive a higher quantity and quality of 'sales-ready' leads from nurture Launch account based marketing in the US Develop an effective relationship with key stakeholder groups and senior leaders, informing them of marketing activities and results Understand the brand, customers and products Work proactively suggesting best practice, cross-promotion/sell opportunities, innovation Track responses to evaluate the effectiveness of communications and offering advice and guidance on optimisation If you're right for this role, you will: Have proven knowledge and experience of online marketing techniques, including, marketing automation Advanced experience in integrated marketing campaign management Knowledge of marketing automation and lead nurturing principles as well as account based marketing Enjoy working within a results driven team with experience in optimising marketing campaigns to bring new ideas to help the team excel Be inquisitive and proactive, showing an appetite to question current processes and look for new opportunities whilst learning and developing new skills Relationship builder with excellent stakeholder management and communication skills Our ideal candidate will be extremely well organised and have excellent attention to detail with strong copywriting, proof reading, oral communications and reporting skills You will be comfortable with technology University degree or equivalent. Marketing qualification will be seen as a bonus About Reed Business Information Reed Business Information (RBI) provides information, analytics and data to business professionals worldwide. Our strong global products and services hold market-leading positions across a wide range of industry sectors including banking, petrochemicals and aviation where we help customers make key strategic decisions every day. RBI is part of RELX Group plc, a world-leading provider of information solutions for professional customers across industries. RBI is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. RBI General Benefits Package: - Pension Scheme - 29 Days Holiday - Paid Charity Days - 2 days per year - Life Insurance (4x salary) - Save As You Earn Share Scheme (SAYE) - Competitive Salaries
This job was originally posted as