Marketing manager

Recruiter
Motorline Group
Location
Canterbury
Posted
30 Sep 2017
Closes
03 Nov 2017
Contract Type
Permanent
Hours
Full Time

Motorline are looking for an experience Marketing Manager who will be covering the Toyota and Lexus brand across Kent, West Sussex, Wales, Bristol and Midlands.

You will also be required to regularly liaise with the Toyota (GB) field team consisting of a Sales Operations Manager, After Sales Operations Manager and Regional Marketing Manager to ensure that all activity is approved and executed within brand guidelines.

Responsibilities:

Working with the Toyota & Lexus Operations Directors, develop a marketing strategy to deliver against key business objectives

Liaising with outside agencies & controlling these costs by holding regular tender meetings to get the best value for Motorline group

Understand business challenges and opportunities and advise Senior Management on marketing solutions, both online and offline, across Retail/Fleet/After Sales/Accessories

Ensure the successful implementation of agreed activity, executed within brand guidelines

Set budgets and continually review/assess its effectiveness

Provide on-going support and advice to each Centre

Undertake reviews of business performance, in line with recommendations and quarterly marketing plans

Identify larger business challenges requiring higher levels of analysis and research.

Manage the Group’s offline and online marketing strategy, considering both existing and conquest audiences

Maintain and develop Group websites, ensuring strong SEO and promotion of offline communications on both the websites and via Google PPC

Support development of lead generation initiatives, focused primarily on conquesting new prospects to the brand

Maintain and maximise the Group database, monitoring lead generation, lead management and customer loyalty, encouraging follow up of all communications

Attend and present (where required) at Group and Manufacture meetings

Build and maintain relationships with key Group and manufacturer personnel

Identifying opportunities for growth of the account- selling in ideas and innovative solutions

Measure and report on effectiveness of all campaign activity

Requirements:

You must have previous experience within a similar role

You must have excellent communication skills and interpersonal skills

You must have a valid UK driving licence with no more than 3 points

Salary and benefits:

OTE up to £34,000

Company Pension Scheme

Hours of work:

Monday to Friday 8.30am -5.30pm


This job was originally posted as www.totaljobs.com/job/76101063