Insight Manager

North East England
30 Sep 2017
03 Nov 2017
Contract Type
Full Time
Job Title: Insight Manager
Department: Marketing
Responsible to: Customer Engagement Manager

Purpose of post

To inform and support the marketing function through effective performance reporting and analysis across the landscape of the business. Don’t worry, they’re a lovely bunch.
To broaden the availability and use of effective customer data within the business to drive service improvement and meet strategic aims.
To work with the Customer Engagement Manager and stakeholders to ensure the successful delivery of targeted campaigns and data analysis projects.
To support Divisional Brand Managers and marketing teams in the effective interpretation of insight data. Your ability to relay the information effectively is vital to our success.
To advise on the marketing teams approach to customer insight by maintaining a sound awareness of good practice and regulatory requirements within the sector.
Monitor & Track all aspects of the online and offline journey to identify enhancement opportunities that aligns to business strategy.

Data validation, analysis and evidence

To liaise with service leads and other stakeholders to identify data analysis needs.
To undertake statistical analysis of customer digital and transactional data and any other sources of intelligence available to inform customer insight objectives.
To identify correlations and trends using large-scale interrogation and statistical analysis techniques across Lookers and external datasets.
To undertake validation and quality assurance of customer intelligence information.
To identify any weaknesses in controls for collection of customer data and report these to the Customer Engagement Manager.
To ensure the use of information collected conforms to relevant legislation and good practice.


To provide customer insight data for inclusion in regular manager/team/board reports as required.
Identify multiple sources to maintain marketing Dashboard to demonstrate online and offline engagement.
Collate customer-centric information to be interpreted and fed to the Customer Engagement Manager.
To respond to one-off requests for customer intelligence from managers and teams.
To support, in liaison with the Customer Engagement Manager, the development of reports that enable effective evidence based decision making for managers and teams.
To provide customer insight data as required for the production of benchmarking.
To proactively report research findings and outcomes to the Customer Engagement Manager for publication to managers and teams. It’s a good job the Customer Engagement Manager is a nice person considering the amount of time you’ll be spending with them.
To ensure the provision of user-friendly results as appropriate for the needs and abilities of a range of target audiences.

Personal Skills

Applied knowledge of statistical analysis and reporting methods. This is kind of a biggie.
Proficient with Google analytics, CMS & ESPs (Sitecore would be advantageous)
An understanding of research methods and analysis of results.
Knowledge of statistical analysis tools and applications.
Knowledge and understanding of databases and reporting tools.
Good IT skills, including advanced knowledge of Microsoft Excel or equivalent analytical applications.
A general awareness of performance monitoring and targets.
Producing reports for differing audiences.
Well-developed analytical and proactive problem solving skills.
Ability to communicate statistical information in an understandable and user-friendly format.
Customer service skills – ability to recognise and meet in-house customer requirements.
Team working and presentation skills.

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