Develop strategy using digital marketing technology with aim to increase customer engagement and conversion. Advise on optimization strategies used to increase the effectiveness of marketingIn-depth experience of integration of components to deliver digital marketing solutions, including consumer databases, big data platforms, public-facing websites, consumer preference & activity tracking solutions, multi-device consumer targeting tools, consumer segmentation & analytics, multi-channel consumer contact solutions (e-mail, SMS, mobile etc)Experience in the creation of solutions for targeted marketing to consumers via 3rd-party channels including social mediaRelevant experience and ability to articulate and define compelling and holistic digital marketing strategy to support business growth and revenue targetsMarketing cloud knowledge with technologies like DMP platform (Salesforce Krux, Oracle BlueKai, Adobe Audience Manager) and Ad Server technologies like (Google DFP, SAS Intelligent Advertising, Adobe T&T, OpenX etc.)Omni channel campaign management, real-time NBA recommendation engine implementation is a big plusTechnology implementation expertise, experience with data onboarding solutions, mapping of 1st, 2nd and 3rd party data and driving marketing audience segmentsExperience with inventory management platforms that overlay ad-serving systems or experience with data-targeting platforms and ad deliveryExperience working big data Hadoop technologies and NoSQL databases such as MongoDB, Cassandra and MPP databases like Teradata is a plus.Expert knowledge in Software Systems architecture; experience with developing design documents, architecture documents, presentations, etc.Understand Data Structures available, review requirements documentation, customer Architecture and High Level Design.High energy individual, self-starter who can drive results to demonstrate solutions to the stakeholdersAbout Cognizant:Cognizant (NASDAQ-100: CTSH) is one of the world's leading professional services companies, transforming clients' business, operating and technology models for the digital era. Our unique industry-based, consultative approach helps clients envision, build and run more innovative and efficient businesses. Headquartered in the U.S., Cognizant is ranked 230 on the Fortune 500 and is consistently listed among the most admired companies in the world. Learn how Cognizant helps clients lead with digital at www.cognizant.com or follow us @Cognizant.
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