Brand Manager - Poretti

Carlsberg UK
30 Sep 2017
04 Nov 2017
Contract Type
Full Time

Brand Manager – Poretti


£Competitive plus excellent benefits

Based in Northampton

Do you have the experience of the full commercial marketing mix it takes to build a successful brand management career with one of the UK's largest beer and beverage companies? Congratulations, you're in the right place.

Brewed in Valganna, Italy since December 26th 1877, Birrificio Angelo Poretti has heritage, expertise and innovation at the heart of the brand which brings you real quality beer with a story to tell.

A voyage through Northern Europe, and meetings with the very best Master Brewers was the start of Angelo Poretti’s story. Now 140 years on, the Master Brewers at the Angelo Poretti Brewery expertly blend the various varieties of hops to create unique recipes.

You probably know us best for Carlsberg and Carlsberg Export, but there's more to us than meets the eye. From Tetley's to Tuborg, San Miguel to Somersby Cider and not forgetting one of our newest brands, Brooklyn and Celia. We produce many leading brands. Furthermore, we are proud of our partnership with the UK's best festivals including Glastonbury, Latitude and Download.

Right now, we are looking for degree-educated individuals with a passion and understanding for the drinks industry, already experienced in owning and delivering commercial/brand marketing plans, to champion the Poretti portfolio of brands across the business and beyond. The Brand Manager will be responsible for developing and executing leading edge marketing strategies that will deliver CUK's short, medium and long term commercial and brand objectives.

It's a tough, high profile challenge in an extremely competitive market, we have a reputation for delivering great marketing campaigns, and we’re well placed to continue to win the hearts and minds of the consumer and our customers.

Success here is all about having the vision, drive and tenacity to make things happen. That means we need someone, already established in a similar position, who can build strong relationships at all levels with suppliers and colleagues alike and is a natural influencer with a clear strategic vision. Comfortable contributing to, as well as leading, key aspects of the Poretti brand plan, you're also able to play the role of consumer champion, i.e. identify and work with the killer insights that will get consumers to love us.

The right candidate will have high level influencing and stakeholder management skills, strong consumer intuition and creative judgement. A problem solver with personal drive, excellent story-telling and presentation skills and the ability to engage all in our brand propositions.

On top of the culture and career development opportunities that make working with us so rewarding, you'll also receive a product allowance, a flexible benefits scheme, defined contribution pension, private medical cover and generous holidays. So, what are you waiting for? The broader opportunities you crave with a world leader could be yours for the taking.

Please ensure your application is supported by a CV. Applications may be processed prior to the closing date so don’t delay getting your application submitted. Please note that due to the high volume of applications we receive, we are unable to contact all applicants directly. If you haven't heard from us within 28 days, please consider your application to have been unsuccessful.

This job was originally posted as