Creative Copywriter - Marketing

Location
York
Salary
£16525 per annum
Posted
05 Oct 2017
Closes
02 Nov 2017
Ref
00074277
Contact
Recruitment Genius Ltd
Sector
Public Sector
Function
Marketing
Contract Type
Permanent
Hours
Full Time
This company has been providing market-leading holidays for more than 40 years. They are true rail holiday specialists and no other company offers a better choice of inclusive holidays by rail than they do. They are absolutely committed to ensuring every holiday meets - and exceeds - expectations and as a result their valued customers travel with them year after year.

The Position:

They now have an exciting opportunity for a highly motivated Creative Copywriter to join their Marketing team. The successful candidate will join the UK's market leading tour operator of escorted holidays by rail and will work in a growing and highly customer centric business in the heart of York's city centre.

Some of the activities that you will be responsible for are:

- From Product Manager briefs and / or existing tour content, write engaging, accurate and factually correct product copy and content for use on offline and online communication.
- For new tours, research the destination, attractions, accommodation and travel options based on the itinerary brief or copy brief supplied
- To deliver the work to agreed deadlines and quality
- Manage your own personal time and workload, to meet tight deadlines that may be subject to urgent or last-minute changes
- To support the Senior Content Executive with the delivery of copy and content for;
- Main brochures, Brochure updates, Supplements and other direct marketing propositions
- Offline marketing communications (including trade)
- Press adverts & advertorials
- Itineraries & holiday guides
- Online content creation and system loading
- Proof reading all externally facing copy
- Initiatively thinking about content creation and maintenance, paying particular attention to accuracy and consistency

The successful Creative Copywriter should possess the following skills and experience:

- Educated to undergraduate degree level - English language/literature or creative writing preferred but not essential
- A high level of English language skills and a wide, varied vocabulary
- Excellent attention to detail
- Experience of proofreading and being influential through the written word
- Good verbal communication skills
- Confident and assertive, able to defend your position to managers and colleagues
- Happy working in a fast moving, changing and deadline driven environment
- Able to maintain quality standards when under pressure
- Good organizational skills and able to prioritise work effectively in line with production schedules
- Proven research skills coupled with a strong sense of curiosity relating to world destinations
- Working knowledge of Microsoft Office

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