Senior Digital Performance Marketing Manager

Recruiter
Cloud Source Recruitment
Location
London
Salary
£50000 - £60000/annum plus bonus
Posted
24 Jul 2017
Closes
22 Aug 2017
Sector
Retail
Contract Type
Permanent
Hours
Full Time
We are seeking a Senior Digital Marketing Performance Manager to join a well-known niche retail brand with over 120 stores across the UK and a highly successful data driven e-commerce operation which is a core part of its multi-channel operation.

You would be accountable for a budget in excess of £2m per annum and manage the delivery of campaigns across 2 brands(one retail, one pure play), 9 pan-European domains and 120 stores. You will have full responsibility for the development and implementation of the full digital marketing strategy via a team of international digital marketing and paid search executives.

This is a truly multi-channel role where you would be responsible for driving traffic and conversion across all digital assets whilst also using cutting edge technology to drive footfall and support the wider retail business. You would utilise the strong relationship the brand has with google to ensure the continued early adoption of new channels/technologies that enhance either the performance of its retail stores or web assets.

The role will cover all channels of the digital mix including an in-house PPC function, SEO, display, re-marketing, google shopping, local inventory ads and affiliates. You will also be a key influence on customer journey ensure prospecting through to loyalty retention is appropriately covered.
The success of the e-commerce operation is underpinned by a data driven culture and it is likely that you’ll love working the numbers to ensure all channels are optimised and opportunities are identified. A sound knowledge of attribution models such as linear, time decay and cross channel attribution will equip you in ensuring the achievement of maximum ROI from channel spend.

It is likely you have a passion for SEM(PPC and SEO) and a proven track record of delivering qualified traffic from both an acquisition and conversion perspective. Experience of PLA’s, display, re-marketing, social and LIA campaigns would be warmly received.

This is an excellent opportunity for an experienced high-Performance Digital Marketing Manager to join a brand which dominates its niche and operates a collaborative, open culture which encourages and supports personal development. You would be joining a digital centric business with the scope to grow an already successful e-commerce operation and take it to the next level. If this sounds like you we’d love to hear from, please forward your c.v. and let’s get the conversation started