UX/Conversion Optimisation Specialist

3 days left

Recruiter
Intelligent People Ltd
Location
Central London, London
Salary
30000.0000
Posted
23 Jul 2017
Closes
22 Aug 2017
Contract Type
Permanent
Hours
Full Time
Working for a high growth peer-to-peer fintech brand and tech platform that's generating 30000 product applications per month, and growing. The Conversion Optimisation Specialist / UX Optimisation Manager/ CRO Manager role involves looking after quality processes & user journey optimization. This is a global leadership role, reporting to the Product Manager & Tech Team, with full accountability to drive growth and return-on-investment from Landing Page Optimisation.

The Conversion Optimisation Specialist / UX Optimisation Manager/ CRO Manager
will:

-Work in partnership with the different teams and stakeholders to identify and own the UX optimisation, whilst challenging and support your team by looking after quality tools & processes, as well as collaborating to identify and gather requirements for the roadmap.
-Expertise is required (tracking technologies, A/B testing, LPO), along with a comprehensive knowledge of two or more online marketing channels (e.g. SEM, SEO, Display…)
-A proven track record of driving learnings, operational excellence & innovation throughout an organisation.
-Complete accountability for the global quality processes & tools of the Growth Marketing Channels (Display, SEM, SEO, Social, App Installs…)
-Work with Technology, Product & Growth to drive the roadmap of Landing Pages used by the growth marketing channels to achieve best-in-class landing page experience & performance
-Analyse, interpret and communicate all quality metrics related to central accounts with senior management in weekly, monthly and quarterly business reviews
-Test, manage & improve different bidding solutions for each specific area
-Drive thought leadership as it relates to SEM, SEO, Affiliates, Display and programmatic ad buying
-Coordination with Business & Product Management teams to align on tactical implementations and ensure destination level performance is in line with the objectives set out for the channel
-Lead the testing of advanced and new SEM functionalities (feed-based campaigns, new audience segmentation) Cross-team coordination to ensure consistency of messaging and user experience; work closely with other international teams to report and share best practices globally

Candidates for the Conversion Optimisation Specialist / UX Optimisation Manager/ CRO Manager role must have:

-At least 1-2 years in a conversion optimisation role in an online consumer transactional environment.
-Experience in any online consumer sector, such as: Fintech, E-commerce, Retail, Media, Travel, Airlines, Ed-tech etc.
-A/B or multivariant testing experience
-Highly analytical and methodical with a problem-solving approach; must be metric focused and thrive in a test-and learn culture and data driven decision making

-A proven record of delivering quality-focused initiatives & processes that had a positive impact on the overall business

-Strong communication skills with a passion for training and coaching teams inside and outside the direct management line

-Ability to form a consensus across multiple stakeholders and finding new ways to make a solution work for everyone involved

-A highly collaborative approach and ability to work as part of and lead initiatives within cross-functional teams, including engineering, marketing and product

-Bachelor or Master degree level qualifications