EUROPEAN EXHIBITION MARKETING MANAGER - LONDON

Recruiter
The Career Factor
Location
Richmond, Surrey
Salary
40000.0000
Posted
23 Jul 2017
Closes
22 Aug 2017
Contract Type
Permanent
Hours
Full Time

Thisworld leading events organiser has an exciting opportunity for a creative and enthusiastic Marketing Manager to work on the world-leading exhibition. It runs annually in a different European city (Paris, Barcelona, Milan, Amsterdam, London…) and is the largest global event for the personal care industry with 700+ exhibitors (over 16,000sqm of exhibition space) and 9000+ visitors come from 100+ countries worldwide with the sales team covering all continents. It boasts a cutting-edge educational programme, interactive onsite features and unrivalled satisfaction scores from visitors and exhibitors.

The candidate must have experience in developing and implementing international marketing campaigns for events and a tenacious can-do approach. Based in South West London, the candidate will join a global team, will report to the Exhibition Director and have line management responsibilities. Regular international travel also forms part of the role.

Key responsibilities:

  • Developing and implementing marketing strategies, visitor & exhibitor communication campaigns to meet the event’s strategic objectives

  • Evaluating customer research, market conditions, competitor data and produce effective and engaging marketing plans

  • Overseeing multi-channel online and offline marketing activities to achieve frequent, timely and effective event promotion

  • Analysing and measuring online & offline campaign effectiveness

  • Using your creative ability to develop show initiatives, educational programmes (free and paid-for) and special events/features to enhance event content

  • Supporting the sales team to drive space sales & sponsorship

  • Run/Moderate exhibitor webinars and online conferences

  • Maintaining and developing relationships with key suppliers and media partners. Researching and negotiating contra agreements

  • Managing design agency briefings and production including copywriting, print production & artwork

  • Liaising with external suppliers (design team, mailing houses, printers, the PR team)

  • Managing the coordination of both visitor and exhibitor registration process with third party supplier

  • Developing an annual marketing budget and delivering marketing activity on time and within budget.

  • Managing and developing the websites and other new media opportunities

  • Attending the events and competitor events (both domestically and internationally) thereby maintaining relationships, expanding the database and prospecting for new business.

    Ideal candidate profile

  • A highly driven and enthusiastic Marketing professional

  • Proven track record in marketing, in the exhibition/event environment

  • A good understanding of web based marketing, segmented marketing initiatives, and databases

  • A strong understanding of customer and market dynamics and requirements

  • A strategic thinker and team player

  • The creative ability to further develop business opportunities and to launch new initiatives

  • Strong written and oral communication skills, including presentations and report writing

  • A willingness to travel frequently (domestically and abroad), work in a global team of professionals building effective relationships with partners and suppliers and be culturally sensitive

  • Excellent interpersonal skills at all levels

  • Excellent time management skills with the ability to meet deadlines and prioritise a workload of a demanding event

  • Market knowledge of the cosmetics ingredients industry and European languages would be an advantage (especially French / German / Spanish / Italian)

If you are interested, please send your CV asap. The Career Factor are acting as a Recruitment Agency in this matter and only successful candidates will be contacted.