Head of Marketing - Exhibitions

Albany Appointments
London, South East England
23 Jul 2017
22 Aug 2017
Contract Type
Full Time

Leading organiser of global exhibitions is looking to recruit an exceptional Head of Marketing to drive forward the development of a leading portfolio, including the strategic & tactical marketing plans to achieve revenue, visitor, exhibitor, sponsorship and development goals

This senior management role is responsible for leading and developing a marketing team, in order to maximise effectiveness and efficiency across the portfolio.

Key responsibilities:

• The management of 2 Senior Marketing Managers (who in turn manage a manager, executives and a co-ordinator across marketing & conference functions)
• Responsible for marketing strategy, marketing plans, setting marketing budgets, establishing and monitoring marketing KPIs and delivering year-on-year profitability and marketing ROI across all products
• Responsible for audience growth for the events and the digital platform
• Responsible for delegate revenue performance
• Responsible for marketing communications to ensure quality, message and individual brand values are maintained and conversions are optimised
• Establish a data-driven approach to strategic and tactical decision making
• Responsible for recruitment, training and development of core functions

About you:

• Over 5 years’ experience of managing a marketing team and managers within an events business
• Degree or professional qualification in a business / marketing related field
• Over 5 years’ experience in direct marketing/marketing communications
• Track record of implementing change successfully
• Able to be a role model for excellent marketing practice and impart knowledge and learning of this across the company
• Strategic thinker who can generate ideas and deliver on them profitably
• Passionate about marketing and passionate about global events
• Excellent, authentic, persuasive communicator capable of constructively challenging and being challenged
• High flying, ambitious individual with proven leadership qualities
• Commercially driven with a track record of delivering revenue within an events business
• Strong personality with insightful people skills

Key responsibilities:

• Driving new initiatives and delivering marketing strategies across all events
• Team management, training, performance and recruitment
• Visitor numbers and delegate revenue for 2 exhibitions & conferences
• Evaluation and selection of effective marketing channels
• Financial planning and budgeting
• Brand development
• Strategic relationships with key Event Partners and stakeholders
• Willing to travel (UK/Overseas)