Marketing Executives - Professional Services
Marketing Executive - Professional Services
£30k - £37k per annum
Are you a talented professional services marketer looking for an opportunity to make your mark within a well-reputed accounting firm? If so, we are recruiting for a Marketing Executive - Professional Services to drive and deliver marketing projects in line with the firm's wider marketing strategy. There are currently several opportunities available within their tax and investigations service lines, and their pensions sector marketing, so experience or knowledge of these specialisms would be advantageous.
A leading business in the accounting space is currently seeking a number of B2B marketing professionals to head up initiatives within both their corporate services and pensions/private clients offering. The roles available are split between a broad, large sector focus and more strategic, tactical programmes dealing with both clients and intermediaries.
-Assist in the development of marketing planning and supporting delivery of activities to build relationships, raise reputation and increase brand recognition.
-Assisting in developing and delivering comprehensive marketing projects in line with sector marketing plans.
-Collaborating on projects across the full marketing spectrum - i.e. events, seminars, conferences, direct mail, thought leadership, social media, PR, collateral and internal communications.
-Effectively managing stakeholder relationships and sharing market knowledge.
-Assisting in production and updating of core marketing collateral, and brochures.
-Developing strategies for measuring marketing effectiveness and applying improvements on an ongoing basis.
-Developing target customer groups through segmenting the CRM database and applying the right contact strategy.
-Championing the use of the CRM system, ensuring it is properly used by all stakeholders, especially for the purpose of lead generation and tracking.
-Supporting the development of award submissions including sourcing appropriate awards and reviewing submissions.
-Ensuring website content is updated and using Google Analytics to monitor performance.
-Raising internal profile of teams within the wider firm, increasing awareness of team wins, issues and marketing activities.
-Owning the direct mail (email and print) process, regularly reporting on analytics and performance to develop future communications.
-Monitoring competitor intelligence and performance, ensuring the firm's marketing projects are at optimum performance.
-Identifying cross-sector and business development opportunities and supporting sector proposals and client care initiatives alongside the business development team.
-Managing third party relationships, ensuring delivery to KPIs.
-Working at a regional level with other marketing teams across the firm to deliver national projects and evaluate engagement.
-Acting as a brand guardian and ensuring consistency across all touch-points.
-A proactive approach, with efficient time management skills.
-Responsive to requests and able to deliver against deadlines.
-Excellent communication skills at all levels of an organisation.
-Demonstrated copy-writing and editorial skills.
-A proven team worker, but able to work autonomously.
-Detail orientated whilst being proactive and energetic.
-Proven CRM skills, ideally within InterAction or similar platform.
-Educated to degree level or equivalent in a marketing related subject.
-CIM qualified, or working towards CIM actively.
-Previous marketing experience in professional services or similar.