Marketing Manager (Digital Media)
Our client is looking for a Digital Marketing Manager to develop, implement, track and optimise their digital marketing campaigns across all digital channels as well as develop their on-line presence.
You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
Excellent opportunity for the right person.
Salary £22,000 p.a. - £25,000 p.a.
Monday to Friday 9am - 5.30pm
- Responsible for developing and implementing marketing and advertising initiatives to position the Watsons brand and establish it as a recognisable trading name in East Anglia using digital media channels
- Management of performance marketing strategy including the creation of paid campaigns to generate leads for our latest property offerings (Google AdWords, Facebook, LinkedIn and re-targeting platforms)
- Development of SEM/SEO/PPC development to drive lead generation as well as identifying new channels including email marketing, referral programs, paid search and social advertising
The successful candidate will need to have B2C marketing experience and will be adept at building digital marketing campaigns aimed at lead generation.
Technically able and will have experience of working with marketing automation tools in analysing our data and tweaking campaigns where necessary to ensure the best response rates