PR Account Executive
We are looking for experienced PR Account Executives and Junior Account Executives to work for an award-winning PR consultancy in Farnham, Surrey. They specialise in strategic communications for the IT, technology, telecoms and software industries and are growing fast.
Required skills & experience:
· PR agency experience (specifically for the Account Executive role)
· Genuine interest in a career in B2B (technology) PR
· Hard-working and committed
· Excellent written and oral communications
· Strong ability to plan and implement work
· Previous experience in a similar role/industry desirable.
The PR Account Executive or Junior PR Account Executive will work alongside the Senior Account Executive and take responsibility for the core press office function for all clients. As such, you will be responsible for building and maintaining media, analyst and influencer lists, tracking those publications and individuals, identifying forthcoming opportunities and pitching your ideas.
You will also have the opportunity to work with the team's copywriter and begin to learn the fundamentals of copywriting for PR. You will learn to create your own synopses, develop press releases and construct rapid responses for your media opportunities.
For some accounts within the team, you will take full ownership of the media and influencer engagement programmes, ensuring that they reach all intended audiences, deliver agreed activities for clients and reach pre-determined media coverage volume and value targets.
You will work closely with the team's Junior Account Executive to ensure his / her understanding of the core elements of PR and the smooth running of the team's administration. Together you will liaise with clients to ensure materials are fully approved and in-line with expectation.