Digital Marketing Manager
As the leading exponent of direct mail as a marketing medium, this leading national organisation has built and developed a team that aids businesses, both large and small in maximising their effectiveness of direct mail to drive customer engagement and work alongside its digital and above the line activity. They are actively seeking an individual to be responsible for their digital acquisition strategy, and online customer journey and overall responsibility for their website as well as controlling all SEO, display and paid advertising.
This will entail generating leads for the sales team as well as managing external agencies to support activity, controlling the digital marketing budget. Equally you will have a high level of autonomy to steer the digital strategy, developing new initiatives to drive new customer acquisition, develop new content and reporting on digital marketing activity.
The company is seeking someone with proven experience of managing lead generation in a business to business organisation with experience of SEO, display and content generation. Equally you will have managed external agencies, reported on digital performance and managing key stakeholders. A CIM or IDM Diploma is essential.
Salary: £55,000 plus car allowance, bonus and benefits
Location: Central London