Digital Marketing Manager

Recruiter
Alliance Consulting
Location
Bedford
Salary
£27000 - £40000/annum bonus and excellent benefits
Posted
23 Jul 2017
Closes
22 Aug 2017
Contract Type
Permanent
Hours
Full Time
Digital Marketing Manager
Location: South Bedford
Salary: To £40,000 plus bonus, pension, life assurance and more
Digital Marketing Manager

We are a well established Bedfordshire based Manufacturing business. We now have a vacancy for an experienced Digital Marketing Manager who will support the business with all digital marketing requirements and be responsible for developing the digital marketing strategy. We are looking for someone to introduce original and creative ideas in digital and drive it forward to a new level in the company. The role will be involved in all aspects of digital marketing, including; social media, SEO, email marketing, websites and developing digital campaigns across all digital channels. We invite applications from Digital Marketing Managers or ambitious Digital Marketing Executives who are ready to take the next step. Candidates must demonstrate a minimum of 2 years' experience in a digital marketing role, a proven track record and skills in digital, search (SEO & PPC), website, email, affiliates and social media and highly developed web analytics (google) knowledge and a proven level of success developing strategy based on achieving specified sales targets.

Digital Marketing Manager

* Develop & implement digital marketing plans in conjunction with the communications team to support the customer journey, product plans and the overall business and marketing plan
* Work closely with the Product managers and marketing communications team to integrate digital into new product launches or product promotions
* Work closely with the Marketing Communications manager to develop a customer digital communications plan
* Plan and execute all web, SEO/SEM, marketing database, email, social media and campaigns Responsible for all SEO/SEM
* Have a strong grasp of current marketing tools and strategies to be able to lead integrated digital marketing campaigns from concept to execution. Identifying the best digital mix for different audiences or marketing objective.
* Help develop and manage digital marketing campaigns
* Utilising a range of techniques such as paid search and SEO
* Overseeing the social media strategy
* Devising exciting and creative campaigns for successful product launches or product promotions
* Work with marketing communications team and product managers to ensure campaigns are on time and in budget.
* Assist the business exploring e-commerce and work with a team to implement a PIM system and Showpad digital sales tool
* Brand: Implement and monitor appropriate digital communication channels to strengthen and increase brand recognition
* Measure and report back on effectiveness of digital communications activity and produce reports on campaign performance
* Manage the digital marketing side of a successful customer loyalty scheme, developing exciting ways to engage with members and developing new ideas to increase membership
* Keep up to date with the latest trends and best practices

When applying for this role, please indicate your current salary (plus benefits package), minimum salary required, notice period and your reasons for wishing to move from your current company. Alliance Consulting is acting as an employment agency in this respect. Alliance Consulting specialise in the placement of engineers throughout the UK. By sending us your CV you are explicitly consenting to our processing of your personal data on a computer database and/or in manual files for the purpose of evaluating your application for employment. This processing will be carried out in accordance with the UK Data Protection Act 1998. By applying for this role you hereby consent to us submitting your CV to our client. If you do not wish your CV to be sent to our client then you must clearly state this to us. Equally, if there are any companies that you do not wish your CV to be sent to (for whatever reason), then please let us know of this when you apply