Campaign Analyst – Marketing Analytics

Aspire Date Recruitment
£30000 - £40000 per annumtxtSalaryFrom=30000
22 Jul 2017
21 Aug 2017
Contract Type
Full Time
Job Title:                           Campaign Analyst – Marketing Analytics
Location:                           Leicester
Salary:                               £30,000 - £40,000 + bonus & benefits

Our client, a major retail brand in Leicester requires an experienced Campaign Analyst to join their Marketing team in a fast paced and challenging role.

As a Campaign Analyst you will:

- Select customers and prospects using a targeted approach to receive specific marketing communications
- Produce timely ROI measurement of campaigns and promote its use in planning future campaigns in the current and next season
- Manage internal stakeholders and external third party agencies to plan and execute marketing activity
- Undertake targeted selections for cold data and existing customers analysing previous campaigns to ensure best results are obtained
- Ensure processes are as efficient as possible through continuous reviews and up-skill
- Monitor new customer activity over their lifetime to ascertain ROI
- Setup, test and allocate customer incentives
- Monitor data quality reporting, and data hygiene

The Campaign Analyst will have:

- A degree at 2:1 or above in Mathematics, Statistics, Operational Research, Economics, Engineering, Physics or similar, with excellent A Levels (including Mathematics at Grade A)
- Solid commercial analytics experience, dealing with massive sets of data using SAS, SQL and Excel. (Experience with SAS Visual Analytics/ Tableau would be very beneficial)
- The ability to query and select data using multiple applications and learn new applications/tools
- The ability to communicate a compelling case for using specific selections for specific campaigns in simple language to stakeholders, plus the initiative to decide which selections best meet campaign and business objectives, and improve the customer experience
- Real diligence and attention to detail