PPC Manager - Vectone Mobile

1 day left

Vectone Mobile Holding Limited
East London, London
22 Jul 2017
21 Aug 2017
Contract Type
Full Time
  • P• Develop a strong understanding of the products, competitors, industry and the marketing and advertising goals of the company.
    • Setup, manage and optimize campaigns across search, display and retargeting across Adwords including YouTube, Bing & Facebook.
    • Perform daily account management, including managing and optimizing bids and budgets, impression shares, quality scores and conversions.
    • Provide ad copy & creative suggestions and ad templates.
    • Manage and optimize vertically targeted and remarketed placements across the Google Display Network including managed placements, negatives / exclusions, interests, topics targeting, affinity and in-market audiences.
    • Develop and deliver weekly, monthly, quarterly and ad-hoc reporting dashboards for all major metrics across the paid search initiatives.
    • Stay updated with search engine and PPC trends to evaluate application to managed accounts.
    • Monitor and analyze web analytics and reports to identify problem areas and identify areas of improvement across landing pages.
    • Devise and oversee A/B and multivariate testing strategies and implementations using Ad words / ACE and other third party tools, including post-experiment analysis and takeaways.
    • Make, implement and monitor strategic PPC campaign recommendations.
    • Use attribution modelling systems to maximize PPC campaign effectiveness.
    • Identify and leverage campaign improve strategies and tactics and new areas for application.
    • Effective team management and individual contribution skills to manage teams of PPC associates and train them as necessary.
    • Develop best practices guidelines and ensure correct implementation of the same.
    • End to end, full accountability for advertising goals and metrics including ROI, CPA and others.
    • Draw insights from proprietary and third party tools across company, sector, geographic and industry data to understand user behaviours and add context-specific improvements to improve and deliver on advertising objectives.
    • Scope out and identify new tools and systems to improve campaign performance, competitive benchmarking and optimizations across campaigns and landing pages.
    • Train, mentor and groom associates to be proactive, data-driven and implement insights, best practices and tactics across accounts.