Venue Events Manager

Cardiff, South Glamorgan
22 Jul 2017
21 Aug 2017
Contract Type
Full Time
Are you looking for an exciting events role in Cardiff? Then look no further. We are assisting an exciting venue with their requirement for a Venue Sales Manager (12 month maternity cover). You will help sustain their “warm Welsh welcome” and enhance their conference and events operations.

Venue Sales Manager (12 months maternity cover)

Role: Full Time Maternity Cover for 12 Months (40 hours per week)

Hours of work: Variable (hours as the business dictates, can include daytime, evening, weekends & bank holidays)

Salary: TBC Negotiable

Location: Cardiff

Job Summary

The Venue Sales Manager is a pro-active sales role responsible for driving new business and growing existing accounts for the non-match day conference and events operations. This role is tasked with building the venue profile in local, national and international markets by creating and executing an exceptional sales plan.  All work will be in line with the venue’s marketing guidelines and sales strategies. The role requires an entrepreneurial personality with the drive to succeed and the ability to maximize the meetings and events revenue potential in the venue. The success of this role is measured by the achievement of set KPIs and revenue targets.                               

A focus on profitability in this area of the business whilst upholding outstanding levels of customer service and an exceptional standard of food and beverage offering is essential.

The Senior Sales Executive will be responsible for managing the sales budget for catering and events operation including the line management of the Sales Executive and Hospitality Co-ordinator.

Main Duties and Responsibilities:

- To develop and implement a conference and events strategy, with the Head of Catering & Events which complements and supports the successful delivery of the business plan
- To manage the sales and marketing of events and hospitality sales in conjunction with the commercial and marketing department.
- To manage the budget of the conference and events department and grow profitability in line with annual targets.
- To manage the systems of the conference and events department, ensuring compatibility with other departments of the Club, and capturing and analysing data to inform future decisions.
- To ensure all legal obligations are met including food, hygiene, environmental and relevant licences for the delivery of the conference and events operation of the venue.
- To work in conjunction with the Head of Commercial to develop and grow the business opportunities throughout the year.
- To work closely with the Catering & Operations teams to ensure each area of the business operates to the highest standards and delivers the necessary results in line with the business plan, annual budgets, and profitability targets.
- To provide outstanding customer service. Maximise all opportunities within existing and new customer base 
- Be an active team player sharing ideas and participating in team spirit, and be loyal to and supportive of colleagues including any temporary members of staff


- Proven experience and success in a demanding and fast paced environment
- Strong communication and interpersonal skills
- Relationship building
- High value selling and upselling, negotiating and persuasion skills to close the high value deals
- Excellent commercial judgement and decision making capabilities
- The ability to think on your feet and use your initiative
- High levels of attention to detail
- The ability to lead, motivate and inspire staff
- Administrative ability and IT literacy
- Strong numeracy and financial skills in order to manage a budget, monitor results
- An appreciation of customer expectations, commercial and brand demands
- Stamina and the ability to work under pressure whilst multitasking
- A well-organised approach to work with a focus on excellent time management skills
- Flexibility and the ability to solve problems in a pressurised environment

If this sounds like the opportunity for you then please send your CV to