Marketing Manager

Omni RMS
Staines-upon-Thames, Middlesex
22 Jul 2017
21 Aug 2017
Contract Type
Full Time

Marketing Manager

Staines (with some travel)

£35,000 - 40,000 per annum + company benefits and 25% discretionary bonus

My client is looking for an experienced Local Marketing Manager to join their expanding team on a permanent basis in Staines.

The main purpose of the role is to drive revenue through sales of the properties and Club and Care services and secondly, longer-term, to build a lifestyle brand that has meaning and standing in the market.

There will be some travel throughout the UK involved in this role so it is ideal if you hold a full UK driving licence.

The Company

My client have been building and managing luxury properties for over 10 years, but their experience in providing high-quality properties and care for older people goes back much further. Over 30 years on, they have grown to be a successful company.

Duties include:

  • Contribute to the development of the overall marketing strategy and optimised approaches to drive visitor numbers and ultimately sales
  • Develop Local marketing plans for assigned properties to deliver agreed sales, aligned to the National marketing approaches and including proposed spend level
  • Contribute to the development of standardised materials and work with relevant Managers to support appropriate activity
  • Create and manage major networks and partnerships within the Local community to raise the profile of the buildings amongst referrers, opinion leaders and Local VIPs.
  • Ensure delivery of all marketing materials and advertising for assigned properties, liaising with key stakeholders and agencies as relevant
  • Work with Digital Marketing Manager to ensure optimised web presence for assigned business areas including images, content and SEM visibility
  • Develop the marketing database and CRM activity, including target lists and customer groups, identifying new initiatives and liaising with Sales
  • Agree sales event plans with Sales and Operations and manage major customer events and launches to drive visitor numbers and support sales targets
  • Develop and deliver Local PR plan in line with National plan, working with PR agency and Local media
  • Manage phasing of the Marketing Budget to agreed levels, optimising cost per sale and providing monthly analysis of spend
  • Analyse, evaluate and adapt marketing activity, looking at response rates, cost per response and impact on the company brand to maximise ROI and ensure fastest rate of sale
  • Be aware and comply with Company and statutory requirements.
  • Carry out any other reasonable management request.

You must:

  • Some previous experience in a marketing role, managing the development of marketing materials including advertising, direct marketing and web creative, particularly at a Local level.
  • Have some digital marketing experience.
  • Be educated to degree level or equivalent
  • Be proactive, creative and have strong attention to detail
  • Have proven experience of meeting deadlines and goals and be a strong team player whilst still achieving set objectives

If you're seeking a new role within a large, reputable organisation then apply now for immediate consideration.