CONTENT MARKETING EXECUTIVE
UP TO £35k + BENS
An exciting opportunity has arisen for a Content Marketing Executive to join a leading global technology solutions firm in Kent (inside M25). With a passion for creating all types of content, you will work closely with the marketing manager to create a content marketing strategy which is created, promoted and implemented throughout the customer journey.
Duties to include:
·Direct all marketing activities for the company
·Create a content marketing strategy which will deliver monthly and quarterly content, working with internal and external thought leaders where applicable
·Develop buyer personas, ensuring all content is specific to each persona and the B2B buyer’s journey
·Develop and create Value Propositions for each service and target market
·Create sales collateral for Lead Generation Executives and BDM’s
·Create, edit and distribute on and offline marketing materials, using various social media platforms to optimise the content
·Use programmes such as Dotmailer, CMS, Google Analytics and SEO to create, analyse and optimise content and campaigns.
Candidates must have at least 2 years experience working in a similar role, with a BA/BS or CIM Marketing Qualification. You must have strong project management and organisational skills and experience using Web analytic tools.
This vacancy is being advertised by Finovate Search Limited. The services advertised by Finovate Search Limited are those of an Employment Agency.