PPC Manager

Central Employment Agency
22 Jul 2017
21 Aug 2017
Contract Type
Full Time
Central Employment are looking for a PPC Manager for a UK leading digital marketing agency based in the Leeds area.

The successful PPC Manager will assist the Head of PPC/PPC team in the production, development & day to day management in delivering improved paid search performance against client KPIs. The role requires the ability to work across multiple clients websites, responsible for setting up and managing paid search campaigns for some UK’s leading brands.

Primary Duties and Responsibilities:

Keyword research
Campaign and account builds and restructures
Building new campaigns in AdWords and Yahoo! Bing Network
Create compelling ad copy
Competitor research and analysis
Optimising campaigns to agreed budgets and targets
Providing regular and ad hoc reporting on all aspects of performance
Liaising with third party suppliers such as Google to ensure we are involved in all the latest Betas
Making recommendations on improving client performance
Ability to work within a team or on own initiative
Ad copy and landing page testing
Communication with clients via phone calls and meetings
Ongoing testing and reporting
Creation of client-facing and internal reports and adding commentary and insights
Planning & forecasting (modelling)
Training & mentoring of junior staff
Assisting in new business forecasts and client presentations
Liaising with internal teams
Experience of using competitor analysis tools

The PPC Manager will have the following characteristics

Be motivated, enthusiastic and positive in attitude and always represent the agency’s best interest
Setting an example at all times
Ability to work collaboratively and under pressure
Ask for help when needed
Ensure your review is conducted in a timely manner and all paper work is supplied and completed accordingly
Responsible for your own personal development programme
Contributes to the team spirit of the agency
Quality checking own work
Responsible for executional accuracy of work
Responsible for delivering work on time
Good client interpersonal skills
Good internal interpersonal and communication skills
Passionate and motivated to work on any client

This position reflects the general nature and level of work assigned to the role. It does not restrict the Board’s right to reassign duties or responsibilities at any time based on business needs if the work is similar, related or a logical assignment to the position.

Team work
Forward looking/ forward thinking
Can do/sleeves rolled up
Driving integration
Extra mile
Willingness to be adaptive
Strive for excellence
Always looking to do better
Open and honest
Nice to work with


Considerable experience working in a paid search environment, managing large-scale, complex, results-driven projects with significant budgets, preferably within an agency environment

Key Attributes:

The role would suit a candidate with working knowledge of Marin, Kenshoo and Doubleclick.
Working knowledge across multiple biddable media platforms, including YouTube, Facebook, Twitter, LinkedIn and Retargetin.
Robust numerical and data analysis skills, with the ability to provide actionable recommendations.
Demonstrable passion for all things digital – keeping abreast of key industry trends and a hunger for innovation.
Meticulous attention to detail. Flexibility to support the demands of the agency and our clients
Proficient in the use of MS Office Suite with advanced knowledge of Excel, Email and Internet and paid search platforms