Account Director AND Senior Account Manager

The Fix Creative
£35000 - £60000/annum Up to 60K for the AD Level
21 Jul 2017
20 Aug 2017
Contract Type
Full Time
London PR Healthcare agency is seeking an Account Director AND Senior Account Manager (ideally with Healthcare agency experience).

Senior Account Manager / Account Director **2 vacancies** up to 60K pa for AD, to be the key driver of client, business and team growth, with responsibility for leading and directing account teams on a day-to-day basis, working for top pharma accounts and exciting start ups.

As part of the management team, the SAM / AD will be seen as an ambassador for the agency, building respect and support both internally and externally. They will be expected to have the ability to think ‘big picture’ in the development of long term strategic plans to drive client business and further establish the agency as a premier communications agency. Plenty of pharma experience essential; we may look at relevant med comms background too.

Account Direction and Management
•             Lead the development of strategic programmes, reviewing, amending and finalising programme activity and financial arrangements with the client
•             Direct account team activity to ensure the most appropriate strategic approach and tactical programme of activity is developed and implemented to achieve client business objectives
•             Maintain an ‘umbrella’ perspective at all times; direct the client/team to an environmental or competitor shift that may impact on the communications programme and instigate a change in strategic direction
•             Strive to develop creative yet practical solutions to client/environmental challenges
•             Oversee the financial status of accounts, ensuring flawless budgetary control
•             Manage and implement client programmes/teams on a day-to-day basis with minimal senior involvement to drive the business forward
•             Ensure appropriate resourcing of account, highlighting any under/over servicing when appropriate
•             Ensure all written communication is of the highest possible quality (good grammar; spell-checked)
Communications (PR and medical education)
•             Provide strategic and tactical direction and input to documents including pitches, proposals (including annual plans/budgets) and presentations
•             Maintain and cultivate strategic media contacts and contact with key editors
•             Drive the development and implementation of issues/crisis management
•             Continue to give shape, coherence and direction to all written materials, ensuring they meet strategic needs and oversee quality control for all written materials
•             Continue to strengthen external relationships with industry experts and identify opportunities to leverage partnerships
•             Demonstrate depth and breadth of communications skills and experience through competent direction of all facets of the communications programme
Client Activity
•             Develop and maintain strong relationships with clients through appropriate regular contact and account direction
•             Contribute to client marketing and communications strategy to ensure client views The agency as a strategic consultant rather than an implementer
•             Provide quality counsel and strategic advice to client, constructively challenging where appropriate to ensure programme is effective as possible (compartmentalise discussions around tactical and strategic recommendations)
•             Aim to be balanced and thoughtful in your approach and consider all consequences (merits/fallbacks) of different approaches prior to taking action
•             Identify opportunities for organic growth and improved conversion of cost to fee
•             Negotiate adequate agency resource and appropriate fees from client
•             Ensure an annual external strategic review of client accounts is executed
•             Chair meetings, ensuring everyone makes a contribution
People Leadership & Management
•             Demonstrate understanding of the team you work with. Lead, motivate and inspire them by providing support and guidance, to ensure they fulfil their potential and ‘strive for excellence’ in every task they undertake
•             Actively provide development opportunities for your team members to assist in their career progression
•             Instil consistency in day-to-day work in terms of reaction to positive and negative account developments
•             Demonstrate maturity and ‘gravitas’ both internally and externally
•             Conduct regular appraisals and ensure challenging personal development objectives are set
•             Assist with the recruitment of new team members when necessary
•             Identify areas of development where necessary and highlight to HR Manager
•             Provide coaching to linees when necessary
Business Management
•             Effectively lead and service a minimum of £300k worth of business per annum
•             Assume responsibility for identifying and converting new business leads (including leading the development of new business pitches) to maintain or ideally exceed required business quota
•             Ensure accounts are serviced profitably through providing assistance to ADs/SADs/ASDs on accurate fee forecasting and staffing level projections
•             Demonstrate a thorough understanding of The agency’s vision and business objectives
•             Develop and implement an area of the company business plan
•             Participate and contribute to management meetings
Industry Awareness
•             Utilise understanding of the NHS/international health systems and broader health environment, applying growing knowledge towards the implementation and development of client and new business programmes (UK and global)
•             Build an in depth knowledge of the pharmaceutical industry, and client environment
•             Keep updated on new developments within the PR industry and other PR agency activity
•             Keep updated on the ABPI, PAGB codes and MHRA and other international regulatory bodies that impact on client business