Senior PPC Account Manager - Award winning company- Leatherhead

Expiring today

Recruiter
Aura Sales
Location
Leatherhead, Surrey
Salary
£24000 - £32000/annum pension, healthcare, incentives
Posted
21 Jul 2017
Closes
20 Aug 2017
Contract Type
Permanent
Hours
Full Time
The Company

Join the Digital Revolution and make your mark! The internet marketing industry is growing from strength to strength and so are we! If you are looking for a career with huge rewards as well as future prospects then join one of the leaders in this field!
Our clients mission is clear – Why we do what we do? To build and grow our client's businesses
What we do? We deliver maximum RoI through innovative online marketing solutions
How we do it? Our multi award winning combination of: In house tools & technology. Our company values of transparency, integrity and expertise. Always delivering cost effective value for any budget

The company is an officially recognised Google Premier Partner agency (recently awarded top premier partner agency by Google!) and have been providing our clients with innovation and technology to maximise the potential of their business through digital channels and search engines since 2005. We operate a simple and transparent agency model that is highly proactive and maintains client focus. This is an exciting opportunity to work with a company at the forefront of technology with great rewards and career progression.

Scope of Role:
To devise and implement PPC strategies across a number of key accounts and manage the campaigns in accordance with these strategies. You will be responsible for the day to day running and management of these accounts, carrying out technical changes, analysing and drawing insight from analytics data, implementing innovative management techniques to maximise campaign performance. Specifically, responsible for assisting in significant results and delivering best practice management techniques across each assigned client account.

Main Responsibilities:
Campaign Strategy
• Ensure that all client accounts managed by you have a robust commercial strategy in place, together with specific performance targets and objectives tailored to meet or exceed the business and commercial expectation of the key stakeholders.
• To work and communicate closely with an execution team in India and in the UK.
• To develop a strong understanding of the products, competition, industry, marketing goals and objectives of each of your clients.
• To devise, implement and run innovative campaigns across your client accounts in line with the clients goals and objectives.
• To manage budgets in line with strategy and ensure that monthly spend is on target.
KPIs and Reports
• To measure the effectiveness of the campaigns across your assigned client accounts. To achieve increases across these campaigns in traffic and conversions and to ensure delivery against all other key performance indicators agreed with the client.
• To use a variety of proprietorial and third party tools to compile and draw insight from both company-specific, sector-specific and generic industry data, in order to better understand user trends and behaviour and context to the performance of each account.
• To produce regular reports and slides for clients containing a robust description of activity, suitable advice and recommendations and a clear summary of performance against the KPIs and metrics agreed with the client.
• To devise and devolve KPI’s across execution teams which will lead to the fulfilment of the client/businesses’ overall KPI’s.
Client Focus
• To maintain regular contact with clients and provide timely and efficient responses to all customer queries.
• To regularly run and lead key client meetings.
• To optimise client accounts for maximum performance using a variety of PPC and online marketing practices.
• To carry out regular maintenance for a number of assigned ongoing client accounts, ensuring efficient day-to-day management of these accounts.

Best Practice and Organisation
• To efficiently manage your workload.
• To freely share your knowledge, insight, best practice, tactics and ideas.
• To ensure your knowledge of digital marketing is kept up to date and relevant by researching/reading blogs and news sources.
• Actively contribute to the company blog.

Key Skills & Experiences:
• Highly numerate with great business acumen.
• Highly competent in excel/google docs.
• Strong communication skills both face to face, telephone and via formal presentation/pitches.
• Experience in managing client budgets.
• Literate with ability to produce top quality written reports.
• 2+ years’ experience of PPC management, preferably in an agency environment.
• Extensive knowledge of paid search methodologies and techniques.
• Analytical, with the ability to interpret information, news, data and research quickly.
• Basic knowledge of Google Analytics.

Key Behaviours:
• Self-starter with positive outlook.
• Analytical and inquisitive, with excellent attention to detail.
• Proactive and highly organised, with strong time management and planning skills.
• Able to meet tight deadlines and remain calm under pressure.
• Good at absorbing large amounts of information, with a general hunger for learning.
• Credible and articulate, with good communication and presentation skills.
• Innovative and creative, with a concise, precise and effective approach to problem solving.

Apply today