Senior Regional Marketing Executive - Global Law Firm
An international law firm requires a Senior Regional Marketing Executive to take responsibility for strategically executing various regional marketing and practice group and event initiatives in the London market.
The Senior Regional Marketing Executive will support the tactical deployment of London marketing programmes including sponsorship, membership opportunities, UK legal directories, direct marketing and client and community support initiatives. Events will form an important part of the role, encompassing liaising with lawyers and host companies, taking budgetary responsibility of events, co-ordinating invitation design and mailing, catering selection, staffing of the event on the day, and follow up post-event. You will also be responsible for researching, aggregating and providing market and competitive analysis to client teams and attorneys; gathering information from attorneys regarding membership opportunities; writing, posting and updating attorney bios along with linking news coverage and news releases to the website; driving internal communications for the London office; serving as regional contact for users regarding Marketing Intranet and Internet resources; managing the regional marketing budget; and mastering and supporting the firmwide technology systems such as CRM, CMS, Cvent.
For the role, you must be a positive, adaptable and organised individual, capable of both working as a member of a team and on your own initiative. You must have good written and oral communication skills, a high level of attention to detail, and strong computer skills, The Senior Regional Marketing Executive will have a minimum of four years' previous marketing experience, preferably within a professional service environment in a role requiring independent work and demonstrating project & personnel leadership.
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