Senior Content Marketing Specialist
- Full Time
This position is very strategic and requires the successful appointment to maximise the impact of the organisations outputs. My client are looking for a generalist marketer that understands how to get a product/service to market in the most effective way.
My client are a very well-known and modern professional association based in London. They are very forward-thinking in their marketing and communications approach. My client are extremely dynamic in their product and service offering for its members. The business offer qualifications, CPD courses, numerous on and offline training modules, learning products such as books, online courses/training, events, award ceremonies, and industry-leading thought leadership.
The position of Senior Content Marketing Specialist is a key role within the organisation, as you (and the wider content team) are in charge of both the strategic side and the implementation of the organisations outputs. The role is reporting to a Senior Marketing Manager whom you will be working closely with on the content marketing strategy.
This position will require you to be personable, commercial and pro-active in your approach, as you will be building relationships internally to understand the products/services and thought-leadership pieces, and to then market them in the most effective ways to different types of stakeholders.
The role allows you to fully see your campaigns through to completion, as well as be the spearhead of ground-breaking ways of bringing the organisations products and services to the external members and wider-public.
You will mentor a marketing executive and be responsible for the person's workload, motivation and performance.
You will use numerous on and offline marketing and communications channels in order to promote products and services.
You, along with the wider function, will be responsible for measurement of campaigns using analytical tools, you will assess what channels are working and how best to improve them, and/or reach desired targets.
The successful Senior Content Marketing Specialist would be someone that is looking for a role that utilises both strategy and the implementation of said strategy. You will be someone that can build both internal and external relationships easily.
Ideally you will be someone that has experience in writing briefs and running multiple campaigns at once. Have a high attention to detail, and someone that has a high desire to succeed.
The successful candidate will have experience working with copywriters and 3rd party agencies. You will have experience using email platforms, website, analytics and digital channels with proven success of delivering strategic product/services through numerous channels.
This is a permanent position for a Senior Content Marketing Specialist based in London - the salary on offer is up to £38,000 with a superb benefits package