Digital Marketing Executive - Luxury Jewelry Brand - London

1 day left

Recruiter
Elite
Location
London, South East England
Salary
25000.0000
Posted
21 Jul 2017
Closes
20 Aug 2017
Contract Type
Permanent
Hours
Full Time
Exciting Opportunity!! We are looking for an bright eCommerce Coordinator or digital marketing coordinator with a solid foundation of experience gained ideally in luxury fashion. This is an exciting role and will command a strong level of organisational skills,, numerical ability, awareness of the luxury fashion landscape and above all a passion for a career in digital.

The Role
The Digital Marketing Executive will develop and execute digital marketing campaigns to drive customer awareness, engagement and ultimately conversion across the multi-channel client journey. The objective is to deliver ROI through coordinated and targeted programs for both our retail and wholesale businesses.

KEY RESPONSIBILITIES

SEARCH ENGINE MARKETING
SEM plan and SEO / SEA campaigns for brand and partners
Work with media agency to optimise digital campaigns and tracking of SEM KPIs

DIGITAL & SOCIAL MEDIA MARKETING
Build the digital strategy across channels in conjunction with the overall media plan
Create engaging mobile and cross-marketing initiatives to drive traffic to iwc.com and E-com sites
Ensure that all digital media is optimised and tracked through URL's for evaluation
Develop custom content for consumers, optimise our social channels, and leverage a targeted audience to push awareness, engagement and conversion
Amplify blogger and influencer campaigns for maximum effect
Increase the brands digital presence and reach with wholesale partners

EMAIL MARKETING
Plan and implement all email campaigns in conjunction with the overall marketing calendar
Build relevant and customised content based on the agreed segmentation
Optimise newsletters & digital content for local activity, e-commerce engagement & conversion

REPORTING
Create and distribute the defined weekly/ monthly/ quarterly reporting related to our e-com business; sales and product performance
Engagement and conversion analytics
Effectiveness of digital campaigns

The Brand
This is an iconic luxury brand with a strong heritage, renown for their beautiful and unique collections. The business offer a lucrative opportunity for someone to make a real impact be part of an exciting growing brand.

To Apply
To apply for this role and for immediate consideration, please apply by sending your CV via the link on this portal. Alternatively you can apply directly to