Paid Search Specialist - London - up to £45K

Salt Search
London, South East England
21 Jul 2017
20 Aug 2017
Contract Type
Full Time

Paid Search Specialist - London - up to £45K

My client is a global operator in the online gambling industry. They operate multiple brands, having just made another recent acquisition. It's an exciting to time to come on-board given the recent growth. The London office is expected to triple in size inside a year. The role is based in Central London and will play a valuable part in our global multibrand strategies and processes.You will be responsible for the development, management, and optimisation of Pay Per Click campaigns for multiple brands in the UK market, all in line with business objectives and budget.

The Paid Search Specialist role:

  • Responsibility for setting up, testing, developing & improving PPC campaigns across multiple markets and for multiple brands
  • Collaborate with SEO, regional brand marketing teams and commercial managers to deliver consistent brand message and positive ROI
  • Work closely with in-house copywriters designers to optimise CPA, landing pages, quality score and conversion
  • Ensure that the technical infrastructure is in place to provide optimal tracking and reporting
  • Optimise and configure accounts, conduct regular analysis, and define scalable processes
  • Collaborate with Google Account Managers to continually optimise account performance and identify opportunities for growth
  • Use tools to identify keyword and campaign opportunities
  • Create and present regular monthly performance reports for key internal stakeholders throughout the company

Required skills for The PPC Integration Specialist role:

  • University degree or equivalent work experience
  • +2 years of experience working in a similar role, ideally within the gaming industry, or background in a multi-brand environment
  • Google AdWords Certification preferred
  • Intermediate to advanced experience using Google Analytics (GA certified preferred)
  • Experience with AdWords Editor and keyword research/analysis/expansion/optimisation tools
  • Experience with paid media, display, also experience in DoubleClick
  • Excellent Excel skills
  • Self-motivated with an analytical approach to problem solving and excellent communications skill
  • Fluent in English and strong knowledge of the UK Market

To apply for the Paid Search Specialist role, please click the 'Apply' button or please contact me on