Senior Marketing Specialist
The Senior Marketing Specialist will ideally be commercially savvy, and be able to spot opportunities to bring products and services to the organisations members at the right point through their customer journey.
The succesful candidate will have a full mix on and offline marketing skillset - and someone that understands how to segment data based upon their findings (analytics), and push campaigns accordingly.
My client are a forward-thinking and modern Professional Body based in London.
The business is very dynamic and offers numerous products and services for both members and non-members. These include qualifications, CPD Courses, learning products (both on and offline), events, award ceremonies, literature and thought-leadership.
The organisation are known globally and have a very prestigious reputation.
The succesful Senior Marketing Specialist will be required to work closely with the Senior Marketing Manager to create an innovative marketing strategy that promotes the organisations product and service portfolio to its members. The ideal candidate will be commercially savvy and be able to spot gaps and trends in the market place to boost take-up in the product portfolio.
Once the marketing strategy is put together with the Senior Marketing Manager, you will use your full mix on and offline marketing skillset to gain exposure and engage with members. You will use channels such as email, website, SEO, PPC, social media and numerous analytical tools to help identify opportunities and measure campaigns.
You will also be required to mentor the marketing executive and ensure he/she has an achievable workload, and team campaign targets are being met.
The succesful candidate will ideally have a minimum of 4 years marketing experience in a similar role. Ideally the Senior Marketing Specialist will have a commercial background, and/or have experience segmenting data in order to understand trends and spot marketing opportunities.
You will have a full mix on and offline skillset and have the ability to produce copy for on and offline channels when needed - (you will also be required to brief copywriters, agencies too).
My client are looking for someone that can put together a marketing plan, implement said plan, and assess the performance.
This Senior Marketing Specialist position is permanent and is paying a salary of up to £37,000 with benefits attached.
The role is based in London.