Marketing Executive

Hays Specialist Recruitment Limited
Liverpool, Merseyside
21 Jul 2017
20 Aug 2017
Contract Type
Full Time

Your new company

This prominent higher education institution, based in Liverpool is looking for an experienced Marketing Executive to join their growing team, to help support their ongoing growth.

Your new role

As the new Marketing Executive, working closely with the wider marketing team, you will be responsible for the creation and delivery of the overall Marketing Strategy. You will be managing the advertising, press releases and promotional material as well as managing the various social media platforms, and helping to generate customer engagement through creating and editing varied content. You will use analytics tools to review engagement and help to improve and target the message to the key audience. You will also be responsible for updating website content, and ensuring it is always up to date and relevant. A key aspect of this role is copywriting and content creation, both for traditional and digital channels. You will also be involved in promoting and organising events to help boost the profile of the institution

What you'll need to succeed

In order to succeed you will have previous experience working in a similar role, ideally for a higher education institution or other not for profit organisation. You will have a good understanding of SEO, CMS and analytics tools in order to boost engagement. You will also need to have experience creating and editing content for advertising, press releases, direct mail, blog posts, websites and social media platforms as well as more traditional print literature. You will be responsible for helping to create a marketing strategy so a good understanding of how to create and implement marketing initiatives would be beneficial.

What you'll get in return

In return you will receive a generous salary of up to £27,000, as well as additional benefits such as free on site parking and gym access as well as a generous annual leave allowance. You will also become part of a creative and hardworking team, who are all driven to succeed.

What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
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