Data Planner

Expiring today

Royal Mail
City Of London, London
20 Jul 2017
19 Aug 2017
Contract Type
Full Time

Job reference number 68130

Data Planner

Circa £57,000 - £60,000 (dependent on experience), plus a £4,800 car allowance, potential 18% bonus, full family healthcare and 27.5 days annual leave.

Full time


Royal Mail, Farringdon Road, London

At MarketReach we believe in the power of 1 to 1 communications to build customer relationships. Through research, insight, and experience, we prove and promote the value of mail, and enable clients and their agencies to leverage our insight – creating award winning campaigns and innovative uses of mail that drive both our customers and the market forward.

We’re expanding our reach and require a dynamic, forward thinking Data Planner to help us with our increased remit and build on our successes.

About the role

Supporting our media team by planning best-in-class mail and door-drop campaigns, you’ll be involved in all aspects of the campaign process, from defining the brief to pitching, planning campaigns, presenting proposals, executing and measuring. Working with our internal teams and third party data owners, you’ll use data to build a story from customer briefs, and create innovative data led propositions for Royal Mail’s products.

Commercially savvy, with client facing experience, you’ll expertly balance customer and business objectives to increase the confidence and investment in our mail channel. Utilising a range of data analysis and geo-demographic techniques, you’ll generate audience insight to inform targeting and segmentation approaches. You’ll create data led mail recommendations that support CRM, acquisition, and retention, and present these face to face with the end customer. With a hands-on approach and excellent communication skills, you’ll work with third parties to build analytical models as appropriate. You’ll also measure success against client KPIs and ROI, and continue to evolve strategies through test-and-learn.

About you

An experienced Data Planner, you’ll be used to working in a data focussed environment, turning insight into action. An exceptional communicator, you’ll be adept at creating and delivering presentations to clients at a variety of levels. With a proven track-record of planning and measuring mail and door-drop campaigns, you’ll be passionate about using data to discover new ways of improving the way we use direct mail.

Analytical and numerate, you’ll have the ability to quickly extract and interpret relevant information from complex data sets to produce clear and practical solutions and insight. Experience mining for insight using software such as Excel, Access, SQL or Tableau is a necessity, while knowledge of GIS software such as MicroVision / MV+ (Callcredit), MicroMarketer (Experian) or MapInfo is highly advantageous.

About Us

Five centuries in business has made Royal Mail more than a household name. We connect companies, customers and communities across the country, delivering a ‘one-price-goes-anywhere’, universal postal service to more than 29 million addresses across the UK.

Our market is changing, but as a FTSE 100 organisation we are focused on achieving our vision of being recognised as the best delivery company in the UK and across Europe. We want to be more commercial, flexible and efficient and are employing our strong brand and a range of new products and services to achieve this.

We are an inclusive employer with equality, diversity and fairness at the heart of our values.  We welcome applications from individuals from all different backgrounds and are committed to promoting fair participation and equality of opportunity for all of our job applicants.

Closing Date: Friday 28th July 2017

Job Segment:
Database, Geology, GIS, SQL, Data Analyst, Technology, Engineering, Data