Strategic Media Planner
Job reference number75053
Strategic Media Planner
Salary circa £60,000 (dependent on experience), plus a potential 18% bonus, £4,800 car allowance and 27 days annual leave
Royal Mail Farringdon, London, EC1A 1AA
MarketReach are recruiting now for a Strategic Media Planner. You’ll join the amazing team driving growth in the UK’s 3rd largest advertising medium - Direct Mail. This is a fantastic opportunity to influence the UK’s top advertisers and agencies, driving growth and success in their businesses and developing the case for Direct Mail in key sectors.
About the role:
In this exciting new role, you’ll promote the value of mail as a key media choice to clients, with the ultimate goal of supporting advertising mail revenue across all sectors and influencers. Working collaboratively with our Media Specialists, you’ll identify current and upcoming opportunities in a constantly evolving environment; taking briefs and researching and creating persuasive and engaging presentations promoting mail and how it can add value to our clients’ media mix.
With an increasing focus on improving our business strategy for Direct Mail, you’ll use a full range of industry and bespoke resources and tools to substantiate presentations, insight projects, and thought leadership content to prove the value of mail. You’ll actively engage with senior management and stakeholders, and have the knowledge and experience to engage and present to them at a high level. You’ll also work closely in partnership with a range of Royal Mail teams who bring related expertise to your role including Insight, Marketing, Business Development and Products.
As a knowledgeable strategic planning professional, you’ll have the ability to hit the ground running. Utilising your exceptional verbal and written communication skills, you’ll be experienced in producing and presenting clear and compelling presentations. Numerically astute and experienced in the use of marketing insight and research tools, you’ll have a strong understanding of how to effectively use and interpret data to create insight and identify sales opportunities.
Practiced in stakeholder management, you’ll have excellent interpersonal skills and know how to adapt communications for different audiences. Commercially minded, with a background in communications, media or strategic planning, you’ll have proven knowledge of, and experience with, Direct Mail and / or Door to Door marketing.
Your experience may be within an advertising, media or direct marketing creative agency, integrated marketing, or a business and strategic consultancy. Due to our broad range of clients, familiarity with a variety of industries is a distinct advantage.
Five centuries in business has made Royal Mail more than a household name. We connect companies, customers and communities across the country, delivering a 'one-price-goes-anywhere’, universal postal service to more than 29 million addresses across the UK.
Our market is changing, but as a FTSE 100 organisation we are focused on achieving our vision of being recognised as the best delivery company in the UK and across Europe. We want to be more commercial, flexible and efficient and are employing our strong brand and a range of new products and services to achieve this.
We are an inclusive employer with equality, diversity and fairness at the heart of our values. We welcome applications from individuals from all different backgrounds and are committed to promoting fair participation and equality of opportunity for all of our job applicants.
Closing Date: 27th June 2017
Strategic Planning, Business Development, Strategy, Marketing, Media Insights