Digital Marketing Analyst
Digital Marketing Analyst
£30,000 to £34,000 per year
35 hours per week
We’re Breast Cancer Now, the UK’s largest breast cancer charity - and we’re dedicated to funding research into this devastating disease. We believe that if we all act now, by 2050, everyone who develops breast cancer will live.
The Digital Analyst plays a crucial role for the organisation, leading on the use of digital data in informing our marketing and engagement strategies, as well as ensuring the website and microsites’ search engine optimisation is to a high standard. The role encompasses data analysis of all our digital channels (social media, websites, email marketing) and making recommendations for improvements and testing.
The post-holder also looks after the day-to-day management, and supports the strategic management, of the charity's PPC marketing across Google and Bing and developing and maintaining our digital reporting dashboard, Klipfolio. Additionally, reporting to internal stakeholders and using Google Analytics and Google Tag Manager will be key components of the role.
You will be a pro-active, digital professional with a passion for using data to inform decision-making. You easily communicate technical terminology to internal stakeholders and can also work with professional developers and analysts to discuss the organisation's tracking and analytics needs.
You have obvious enthusiasm for digital analytics and enjoy improving processes and learning and implementing new technology to the charity's benefit. You have probably worked in a digital marketing or digital analytics role for a few years and are looking to take your next step up - to a role where you can shape the digital insight processes of an organisation. Your work at Breast Cancer Now will be truly valued as you deliver improved PPC results and hone our analytics processes.
This role is seen as key in helping Breast Cancer Now adopt a digital culture where the measurement and sharing of digital responsibilities is integrated across teams. This role is very much open to being shaped by the right candidate and the Digital Marketing Manager welcomes your own expertise and experience of other platforms than those mentioned here to be implemented, if right for the organisation.
You work well in a team and share your knowledge while also being a self-starter; looking for opportunities to troubleshoot tracking or PPC issues or suggesting new projects.
Closing date 11.59pm Sunday 30 July 2017
Interview date 3/4 August 2017