Sales Manager

Simon Lincoln Recruitment Services
Liverpool, Merseyside
17 Jul 2017
16 Aug 2017
Contract Type
Full Time

Our client is seeking a talented Sales Manager with strong business development skills to join our rapidly growing organisation. The Sales Manager will need to deliver a robust sales strategy that will increase our lead generation and conversion nationally.

As Sales Manager you will be responsible for leading our sales process, utilising multiple methods to ensure every enquiry is converted. Driving the property teams to achieve 100% occupancy you will be responsible for the end to end sales process and manage day to day enquiries, analysis of results, identifying new opportunities and seeking to improve conversion performance at all levels. You will drive conversion KPIs across nationally and in the central Sales Team. You will have a strong focus on improving retention, driving conversion, improving teams through training and coaching and on new acquisitions and business development.

Additionally, you will work with the property teams to ensure campaign delivery is effective and be aware of local opportunities to increase occupancy as well as competitor activity and pricing. The Sales Manager will need to be very aware of the property proposition to drive overall performance through business development with education establishments.


  • Ensure that our contact strategy is delivering the business conversion & occupancy targets
  • Track all sales metrics ensuring customers have a clear journey through our sales funnel
  • Manage and maintain strong relationships with our international agents, suggest ways to enhance the booking experience for our international customer base increasing sales performance
  • Consider cross selling and upselling opportunities at site level/city level
  • Develop local relationships with key stakeholders for possible referral and nominations deals
  • Objection handling for sales enquires and support the property and regional teams
  • Consider cross selling and upselling opportunities at property level/city level
  • Drive retention and ensuring rebook targets are met nationally by ensuring all potential customers have been targeted
  • Support the property teams to achieve summer business targets
  • Competitor reviews and an awareness of the wider student market place
  • Suggest local initiatives for lead generation
  • Work closely with the marketing department to deliver a joined up effort towards achieving the numbers
  • Concentrate on properties that may have a sales challenge, be aware of your customer base to manage rebooking opportunities
  • Ensure feedback is passed back to the sales team and Head of Sales
  • Track email sales opportunities via the sales team
  • Ensure all enquires are logged and all sales processes and policies are followed
  • Demonstrate a clear knowledge of the booking system and feedback change requests
  • Auditing of show flats
  • Demonstrate a superior product knowledge of all properties in the portfolio, knowing their proposition in detail
  • Responsible for recording and communicating daily enquiry data/conversion rates
  • Create fun ways to engage the property teams in their sales numbers and ensure enthusiasm especially across key sales periods
  • Attend and host sales meetings to discuss team performance, share best practice, and suggest improvement opportunities
  • Manage, co-ordinate, plan and run sales training sessions nationally to improve overall sales knowledge and conversion
  • Ensure deadlines are met and budgets managed efficiently ensuring value for money.
  • Comply with Health and Safety working practice in accordance with the company’s policy
  • To be flexible and work effectively with other colleagues

The above outlines the main duties and responsibilities of the position, however, this cannot be comprehensive and other duties may be requested from time to time


  • Must have very strong written English skills for content writing
  • Proven track record in managing sales, sales teams and business development
  • Proven track record within sales conversion metrics
  • Analytical - experience of managing budgets and reports
  • Intermediate to advanced use of Microsoft Office Suite, including Word, Excel and Outlook
  • Project Management and delivery
  • Good presentation skills in power point or other
  • Ability to work with minimum supervision and to tight deadlines
  • Ability to work as part of a team
  • Excellent organisational skills
  • Negotiating skills
  • Ability to present to stakeholders when required
  • Ability to deal effectively with people at all levels
  • Ability to achieve goals and targets within timescales

Personal Qualities

  • Must be performance driven
  • Must be able to motivate, inspire and engage teams
  • Self-motivated and able to work independently with minimum guidance; confidence in taking the initiative and making decisions
  • A real sense of ownership for the sales performance
  • Delivering high standards
  • Commitment to equal opportunities
  • Willing to be flexible and respond to changing circumstances
  • Demonstrate a positive 'can do’ attitude and to become quickly established to add value to the business

Experience and Qualifications


    • At least 3 years sales management experience with a proven track record in business development
    • Line management experience including performance management
    • An eye for detail in the sales metrics / numbers
    • Experience of a seamless end to end sales journey
    • Experience in project planning, campaign management and budget control
    • Experience of consulting and meeting with customers