MARKETING MANAGER

Recruiter
Serata Search (UK) Ltd
Location
Manchester
Salary
£28000 - £32000/annum 28K TO 32K BASIC + 2K BONUS
Posted
17 Jul 2017
Closes
16 Aug 2017
Contract Type
Permanent
Hours
Full Time
MARKETING MANAGER
28K – 32K BASIC PLUS 2K BONUS AND EXCELLENT BENEFITS
BASED MANCHESTER CITY CENTRE

This is a rare opportunity to join a hugely exciting business which has global brands in the technology, training and events industries. The company are a high-profile consultancy within a specialist, and very interesting sector, closely linked to tourism.

Due to internal promotion we are now looking for a new Marketing Manager to plan, develop and implement a full mix strategy across the their three broad categories of consulting, analytics and training. This would suit someone who is maybe a senior Marketing Executive looking to take that next step, or someone with a year or two’s Marketing Management experience, that really wants to build their career. There will be opportunities for occasional travel to some vey exotic locations!

Main Responsibilities

• Execute, develop and implement a robust full mix marketing plan for the business. Ensure all campaigns are customer focused and deliver an integrated channel approach (online and offline)
• Execute all marketing communication activities (online and offline) supported by other internal team members or agencies where appropriate.
• Work closely with Sales Manager to drive sales activities, achieve revenue targets and training program attendance.
• Ensure campaigns and marketing activity is customer insight and data driven at all times.
• Ensure all campaign activity is communicated, measured and tracked on a weekly basis and communicated with key stakeholders.
• Evaluate customer research, market conditions, competitor data and implement marketing plan alterations as required.
• Support and input the consultancy content into sister brand, and align into their content strategy.
• Be the brand champion. Demonstrate marketing excellence and innovation at all times.
• Effectively collaborate with key internal and external stakeholders and partners.
• Work closely with the Creative Manager and designer to produce and deliver engaging marketing collateral and consultancy material, which adheres to brand guidelines.
• Work with key suppliers and stakeholders to manage all aspects of print production, receipt and distribution.
POSITION REQUIREMENTS:

• Educated to degree standard, PC, Microsoft and web literate, fluent written and spoken English.
• Senior Marketing Executive or Marketing Manager experience
• Should understand the importance of marketing and brand to the business in generating awareness and contacts within the industry
• Should have experience in lead generation, be highly proficient in digital marketing and offline marketing
• Must also have experience of working hand in hand with a sales team to qualify and convert leads.
• Capable of working with internal team to prioritise marketing focus and produce “quick wins” across training revenue and data/forecasting business in particular
• Gifted copywriter able to clearly articulate newly defined business focus areas and position business externally to drive effective business development
• Ability to demonstrate strong communication and professionalism towards other departments is vital.
• Strong analytical, problem solving, planning and creativity skills.
• Able to develop relationships with and maintain contact with relevant industry stakeholders.

‘Serata Search (UK) Ltd are operating as an Employment Agency