Senior Web Analyst - Travel

Recruiter
Harnham
Location
City of London, London
Salary
45000.0000
Posted
17 Jul 2017
Closes
16 Aug 2017
Contract Type
Permanent
Hours
Full Time

Senior Web Analyst - Travel
London
£55,000

One of the UK's largest online travel companies are looking to add another digital analytics expert to the team, overseeing some exciting new insight-based projects from their modern offices in Central London. In this role you will become an invaluable resource to the business, work on a project-by-project basis helping to deliver robust data solutions, insights and recommendations to stakeholders. The key skillset missing in the team, is for an accomplished Python expert, who has a passion for Digital.

RESPONSIBILITIES

  • Establish and report on KPIs for trading and marketing performance
  • Using data from SQL and GAP you will be presenting actionable insights and data-driven recommendations to senior stakeholders.
  • Become the resident Python-expert within the analytics team.
  • Develop and maintain performance reporting; identifying trends and making recommendations to key stakeholders. Optimise the reporting by automating data processing and population of the reports.
  • Help drive technical web analytics strategy to help evolve the Ecommerce team by delivering clear and actionable recommendations to both technical and non-technical colleagues.
  • Provide multichannel insights to enhance customers' journey when looking for the ideal product to improve conversion and end-end customer experience.
  • Conduct analysis of web behaviour data, identify patterns and discover insights and provide recommendations to product and marketing managers

REQUIREMENTS

  • Extensive hands on experience with Google Analytics (Premium preferred)
  • Proficiency with SQL and Excel.
  • Hands on Python expertise.
  • Strong VBA skills.
  • Experience in a hands-on Digital Analytics environment.
  • Understanding of: Cluster, Regression, Forecast, Market Basket, CHAID and cluster analysis.

SALARY

If successful in your application you will receive a basic salary ranging up to £55,000 + Benefits.

HOW TO APPLY

Please register your interest by sending your CV via the Apply link on this page.

CONTACT

For further details or to enquire about other roles, please contact Dan Lewis at Harnham.

KEY TERMS

IBM, Coremetrics, Google Analytics, GA, Omniture, SiteCatalyst, Adobe Analytics, Analyst, Web, Digital, Online, Website, Financial Services, Finance, A/B, Test, Split, Multivariate, MVT, Tracking, Code, Tagging, Tags, Insight, Client, Agency, Management, Strategy, CRO, Conversion, Optimisation, SQL, tableau, insight, analysis, analyst, PPC, SEO, paid search, SEM, Performance Marketing, ROI, Director, Manager, Display, Affiliates, Programmatic, Python, R, SQL