Digital Analyst, London, £45,000
Are you a flexible, organised and analytical minded digital marketing professional looking for a new, exciting challenge within a large and expanding company?
My client is looking for their next Digital Analyst. Within this role, you will be working within the development team to ensure multivariate and A/B tests are correctly configured for reporting, reviewing test results, sharing actionable insights and driving sales. You will also be leading implementation to drive automated insights and self-serve reporting across the Marketing team. The Digital Analyst will be responsible for defining and developing the personalisation programme to increase engagement and revenue. You will also be developing, maintaining and supporting the organisation’s digital analytics requests and workflows. As part of this role you will manage referral and retargeting promotions, leveraging data, and developing analysis of customer experience and performance data from paid, inbound, and outbound activities. The Digital Analyst will examine specific priorities in channel and campaign performance and attribution while also gathering business requirements from multiple sources including product managers, development teams, and functional group members. You will also be responsible for documenting existing tracking, measurement, and optimisation.
To apply for this role you should have strong analytical and numerical skills with the ability to understand data tables and object structure. You should also have plenty of experience using Excel for data analysis and manipulation. As the Digital Analyst, you will also need to have experience using Google Analytics and with multivariate and A/B Testing. You will also need to have a strong understanding of how web analytic tracking is deployed and have experience using Salesforce and Marketing Cloud.
If this sounds like the role for you, please contact Charlie Hooban at Blu Digital.