Senior Direct Marketing Executive

Michael Page Marketing
London, South East England
17 Jul 2017
16 Aug 2017
Contract Type
Full Time

This organisation is looking for a Senior Direct Marketing Executive to join their team in Central London.

Client Details

This organisation is a much loved animal charity.


The key responsibilities of this Senior Direct Marketing Executive will be:

  • Work with the Direct Marketing Manager to manage a range of campaigns for both acquisition and retention of donors
  • Conduct post-campaign analysis to provide actionable insight on previous campaigns
  • Support the Direct Marketing Manager on the development and implementation of an integrated supporter journey strategy
  • Work on the development of budgets and report back on campaign spend
  • Work on a diverse range of direct marketing channels
  • Devise and develop cash and raffle campaign briefs
  • Deliver training to fundraisers working on behalf of the organisation to ensure consistent high performance
  • Advise the data team on selection, briefing and targeting
  • Provide campaign reports to the Direct Marketing Manager when required
  • Work with external suppliers to ensure work is delivered on time, on budget and to a consistently high standard


The person specification for this Senior Direct Marketing Executive is:

  • Prior experience within direct marketing
  • Excellent written and verbal communication skills
  • Excellent project and budget management skills
  • Good database skills
  • Ability to juggle a variety of projects and prioritise accordingly
  • Eye for detail
  • Brilliant analytic skills
  • Ability to liaise with a range of stakeholders at various levels

Job Offer

This organisation is looking to offer a salary of between £25,000 and £30,000, dependent on experience.