Strategic Marketing Planner
As the leading exponent of direct mail as a marketing medium, this leading national organisation has built and developed a team that aids businesses, both large and small in maximising their effectiveness of direct mail to drive customer engagement and work alongside its digital and above the line activity. The medium is continuing to grow as companies recognise its importance in acquiring and retaining customers, so consequently is seeking an individual to join its Strategy and Planning team to play a key role.
The position will entail working alongside sales and account management specialists to understand clients’ business and using a range of resources, both internally and externally, identify opportunities for direct mail as part of the marketing mix and present findings to senior management, using media insight to demonstrate the role and value of mail/door drops in the channel mix and creating materials and presentations that communicate this to key audiences.
They are seeking someone with exposure to direct marketing and preferably with experience of direct mail, who has strong campaign planning experience, either from an agency, media agency or client environment. You will have excellent communication skills, good relationship management experience and seeking to further your career in a large and highly respected business.
Salary: c. £60,000, car allowance, bonus, and benefits