Senior Subscriptions Marketing Executive

Meridian Business Support
Croydon, Surrey
17 Jul 2017
15 Aug 2017
Contract Type
Full Time

Do you possess experience in subscriptions marketing within B2B publishing? Are you looking to join a friendly, busy marketing team? We have an exciting Senior Subscriptions Marketing Executive opportunity within an international media organisation where you will be responsible for managing the marketing for subscriptions for a large, revenue generating successful brand.

Responsibilities as a Senior Subscriptions Marketing Executive:

  • Develop annual and campaign marketing plans for subscriptions
  • Create and execute marketing campaigns to attract and keep paying subscribers
  • Manage the magazine circulation audit process
  • Develop strategies for data acquisition, performing data analysis and maintaining the central database
  • Develop and maintain contra deals with third parties
  • Maintain regular and details reported on financials, activity, targets and KPIs
  • Conduct qualitative and quantitative research
  • Help develop channels including digital marketing and advertising, social media, email, direct mail, SEM and telemarketing
  • Carry out competitor analysis
  • Update web pages and ecommerce pages with promotional copy and develop strategies
  • Attend and provide support at events as needed

Responsibilities as a Senior Subscriptions Marketing Executive:

  • Subscriptions marketing experience is essential
  • B2B publishing experience desirable
  • Excellent copywriting skills
  • Understanding of the importance and use of data
  • Budget management experience
  • Marketing qualification is desirable

  Meridian Business Support is acting on behalf of our Client as a Recruitment Agency.