Sales Manager

300 North
London, South East England
16 Jul 2017
15 Aug 2017
Contract Type
Full Time

Fantastic opportunity for a Food & Beverage / Catering Sales Manager to be based in  East London.

  • The Sales Manager opportunity is working  for a high-profile venue which  specialises in catering Food & Beverage  for corporate events including sporting events and hospitality based in East London.
  • Experience within catering Sales, Food & Beverage Sales or Sales within the Sporting industry (football) is Essential
  • This is a 12-month fixed term role working 40 hours per week with possibility of extension following the fixed term period. 
  • Core working days are Monday to Friday with occasional weekend requirement depending on sales events and customer requirements.  
  • On offer is a competitive salary of £35,000 - £40,000 +  benefits package and a commission model relative to skills and experience.

The role holder will be responsible for meeting monthly sales targets and sourcing new business/ event opportunities to further grow and raise the profile of the existing venue.

As a member of the management team, you will ensure a high quality, customer focused sales and marketing service is delivered whilst ensuring compliance with business standards and processes in line with company requirements.

All applicants must have a commercial and operational understanding of the Catering Hospitality and Events industry.


Duties include and are not limited to;

  • Meet monthly sales targets in line with annual forecasts through a combination of;
    • Conversion of event enquiries to bookings
    • Working independently to source new leads and business
    • Hosting familiarisation events
    • Attending roadshows and marketplace style events to promote the venue
  • Manage a marketing budget to support sales activities
  • Lead on the development of sales collateral
  • Providing budget quotes to customers in line with business processes
  • Manage a small team who will support with sales, administration and marketing
  • Understand policies and procedures and ensure they are both implemented within the team and followed
  • Take part in wider business initiatives and support a healthy working environment for your team
  • Work with the Catering Operations Team to both understand operational limitations and explore new ways of working that will benefit the business
  • Ensure any sales made are commercially beneficial to the business whilst providing value for money to the customer
  • Build up long-term customer relationships to ensure repeat business
  • Understanding of the marketing requirements for the wider service and ensure the team are delivering in line with a pre-defined marketing plan


  • Significant previous experience in a Catering Sales or Food, Beverage Sales or Sporting Sales industry is essential
  • Must be flexible in their approach to work
  • Previous experience of a similar role or equivalent working in an Event Sales environment
  • Experience of working with football clubs and sports association
  • Sales and negotiation
  • Customer service/ relationship building
  • Confident/ likeable
  • Organisational/ effective time management skills
  • Able to work with a variety of people
  • Comfortable with cold-calling and setting up meetings for potential new business leads
  • Computer literate with a range of office applications word, excel, outlook, access, powerpoint etc.
  • Excellent face to face, telephone and written (email) skills
  • Deals well with pressure
  • Knowledge of football industry
  • Contacts within the sporting music industry
  • Social media and marketing management (not necessary)
  • Finance/ P&L understanding
  • Recognised marketing/ sales/ business management qualification
  • Good communication and customer care skills
  • Flexible approach
  • Approachable professional manner
  • Driven/ dedicated
  • Likeable nature
  • Interest in sports/ music